As the world continues to move toward digitalization, artificial intelligence (AI) has revolutionized the marketing landscape for businesses. Many industries have leveraged this technology because of the opportunities it can bring for sales and profit.
The global AI market, valued at nearly 100 billion USD, is expected to grow and reach two trillion USD by 2030. This strong growth indicates that in the coming decade, many industries will use AI more and that significant AI trends will be on the rise.
These factors have made AI a standard in digital marketing today. If you want to incorporate AI into your online marketing efforts, below are the trends you can try to upscale your business.
1. Conversational Marketing
Conversational marketing is an advertising method that talks to your customers using AI-generated mediums like live chats, chatbots, and other conversational AI forms. These channels can be placed on your website, social media accounts, and paid advertisements.
Conversational marketing aims to engage your customers through real-time dialogues with valuable interactions. It can also allow you to quicken the pace of customer navigation, producing more leads to increase sales. This way, you can easily provide answers and information to customer queries, creating a worthwhile and smooth experience.
2. Personalization
Among AI’s key features is personalization. It utilizes technologies like machine learning and natural language processing (NLP) to personalize your content, reaching the target audience better and faster. This AI-driven personalization can generate personalized consumer recommendations based on online search history and interactions.
Additionally, AI-powered personalization can create and run more targeted ads beneficial to your brand by analyzing high data volumes to segment customer demographics. This segmentation may find and reach customers likely to act upon seeing your ads.
3. Automated Marketing
Automated marketing, or marketing automation, is a system that automates tasks such as social media posting and email marketing. This AI feature usually makes these repetitive tasks faster and easier.
At the same time, marketing automation enables you to streamline the marketing process so it can work on different channels. It can create a unified system with central data storage that saves time and provides more avenues to focus on other business priorities.
4. Predictive Analytics
To assess your digital marketing growth, AI includes predictive analytics that provides insights into possible outcomes and the performance of your company. It uses statistics to evaluate current and previous data to predict if they’re likely to happen again or if there will be new results.
Predictive analytics helps you create digital marketing strategies that can produce positive results. It can also provide insights to minimize operational deficiencies and reduce risks that affect business growth. Generally, they are there to help you make informed online marketing decisions.
5. Voice Search Optimization
Nowadays, most people seek help from voice assistants to find information online instead of typing. This phenomenon is why voice search optimization is included in the digital marketing strategies you should leverage. Although voice search existed before its popularity, Amazon’s Alexa, Google Assistance, and Apple’s Siri have made it more known.
Leverage AI Trends Responsibly
AI’s power in digital marketing can bring significant success to your company. You can hire a digital marketing agency that ensures quality online marketing campaigns to leverage these AI trends’ full effect. However, remember that they may also be prone to mishaps, errors, bias, and ethical implications, so use them wisely.