Everyone who is going to start an online business faces the problem of choosing a perfect CMS for their future online store. In simple terms, a platform / Content Management System (CMS) is the basis of any website that helps it run and perform the functions assigned to it by an owner, be it a blog, online store, marketplace, or so. On the one hand, a wide range of platforms simplifies the choice, but on the other hand, it is difficult to choose the one that is 100% suitable for your store.
In this article we are not going to dwell on each of the existing engines. Instead, we will talk about the most prominent advantages of creating an online store on Magento, which is gaining momentum due to its simplicity and, at the same time, high reliability.
#1 E-commerce Oriented
Magento is the perfect solution for those who run an e-commerce business. After all, the capabilities of this engine can satisfy almost any merchant’s desire. The development of an online store on Magento will be an excellent solution, because this CMS contains an extensive list of features out-of-the-box.
Although, most probably you will need the help of a Magento development company to set up and launch a Magento store for you, its set of available features is big enough to fulfill most of your needs. You won’t need to customize and scale the store right away, which means minimal additional costs for you.
Among the default features, you will find:
- Step-by-step filtration
- Bundle products grouping
- Last viewed products carousel
- Shipping, cart, one-step-checkout
- Reviews and recommendations, and much more
#2 Optimized for Search Engines
Magento will help your store to quickly reach the top positions in search results thanks to its SEO-friendliness. Automated settings help to create an XML sitemap required for search robots. This and numerous other features have a positive impact on website traffic and sales.
#3 Marketing Tools
The Magento platform is a friendly CMS in terms of developing and conducting numerous marketing activities. Discounts, coupons, bestsellers, new products, and various promotion options – all this help increase your average check and engage your customers in repeat sales.
#4 Analytics and Reporting
Magento contains a complete set of reporting tools, which allows you to make the necessary changes depending on the needs of your customers:
- RSS feed for new orders
- Tax reports
- Abandoned carts reports
- Most viewed products report
- Feedback report
- Best clients report
- Discount coupons report, and more
#5 Product Catalog Features
A flexible template management system helps to build a user-friendly website with wide customization options. Comparison, reviews, ratings, and layered navigation allow customers to find the product they are looking for. System product catalog management includes”
- Approving, editing, and deleting product tags
- Virtual products selling
- Personalized products suggestion
- Managing product images and the ability to automatically resize them
- Search results redirecting, and much more
Websites built on Magento are stable. Their pages load quickly, and most importantly, they are resistant to malicious attacks. The Magento developer community is huge and spread all over the world. Magento developers support and assist each other, which means that the work of the CMS is regularly improved and updated for being secure and reliable.
#7 Easy to Manage
Magento CMS, being professionally developed and updated, will provide you with further convenience in managing your online store. The admin panel is clear, so editing the necessary sections and adding new products and other info will not be difficult.
#8 Professional Support
As we’ve already mentioned, the Magento community is huge. The best specialists are working on improving the platform’s capabilities. There are localized forums, databases, encyclopedias, and other sources for easy learning of the platform feature and everything related to gaining skills in Magento development.
#9 Ready-Made Templates
There are thousands of different Magento themes and modules that allow you to create a fully functional and optimized online store. Some extensions are completely free, others are paid.
#10 The Best Companies Choose Magento
Magento has already been chosen by the official online stores of world-famous companies, like 20th Century Fox, Gap, Lenovo, Nestlé, Nespresso, Nokia, Samsung, Skype, and others. In total, today more than 200 thousand online stores all over the world are based on Magento.
As you can see, Magento stores have an attractive look and fairly simple navigation, which allows your customers to find the desired products fast and effortlessly. Well, are these advantages enough for you to opt for Magento?
About the Author
Olha Fedchenko | Content Manager & SEO Analyst
Olha is a Content Manager and SEO Analyst at Whidegroup. Starting as a Content Writer for software and web development topics in 2011, Olha has always been guided by a desire to thoroughly inspect every field of study before writing a single word. She found her passion in e-commerce and delighted in expanding her expertise in web development, analytics and SEO for small to medium e-commerce businesses.
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