If you want to grow your business, email marketing is one of the best ways to do it. Email marketing lets your company reach people no matter where they are. Your primary focus should be on making sure that you’re reaching the right people with the right message – and that you are doing it at precisely the right time for them.
But working manually on email marketing is a tiresome and lengthy process and almost impossible when you are trying to reach thousands of audiences. And it becomes dangerous too due to the existence of spammers and hackers in the digital world. So how can we make it secure, safe and productive? The answer is automated email marketing software.
But there are a lot of other benefits as well to using email marketing software. For instance, it can help you create more targeted and personalized campaigns, measure the success of your campaigns, and even give you timely updates on subscribers’ interactions with your emails. It’s an excellent way to automate some of the processes involved in running a successful email marketing campaign.
So here I am going to tell you five best email marketing software which will help you to grow your businesses gradually.
1 – Mailfence
It is one of the most secure email solutions. If your data is sensitive and you want to keep it hacker-proof, mailfence can be the best option. It encrypts data from end to end. Only the receiver can decrypt the data at his end which makes the data hacking proof and secure.
It is perfect for new entrepreneurs and small businesses who are looking for cheap email marketing solutions. Its starting price is $ 2.95. Mailfence has the following features which make it the most reliable and secured email marketing solution –
- Encrypt email from end to end using open PGP
- Support all popular protocols like – POPS, IMAPS, and SMTPS
- Password encrypted emails
- Two-factor authentication
- It strips IP addresses from sent emails.
So a secured and reliable email will make your communication effective and simultaneously will help to grow your business by reducing the technological obstacles.
2 – Frizbit
Doing marketing manually is tough work when you are planning to reach thousands of audiences, in that situation marketing automation is only the solution. In the age of AI, there is a lot of software for automating work at every step and in every sector whether it is business, finance, or marketing. Frizbit is also a marketing automation software that makes your work easy and increases the productivity of the marketing staff. You can automate your email marketing completely through it. Following are some marketing works automated by Frizbit –
- Marketing Automation
- Automated Email Marketing
- Automated SMS Marketing
- Web Push Notifications
So you can automate your marketing work completely through it for maximizing your business growth.
3 – Mailmodo
Imagine sending an email that allows users to interact with it and take actions with zero redirects. Such an email will allow your users/customers to fill forms, book meetings, participate in polls, submit survey responses, share feedback reviews and so much more- INSIDE THE EMAIL! Sounds magical? Well, with Mailmodo all this is possible. The cherry on the top – you don’t need a single line of code. Mailmodo allows you to create and send interactive AMP emails with the help of a no-code email editor. It helps marketers to create app-like experiences in email by adding forms, shopping carts, calendars, NPS, and more widgets within the email without any coding. It provides drag and drop features in editing the email which makes it user-friendly. Mailmodo provides the following features in email marketing –
- Automate emails on basis of user behavior
- High deliverability & open rate
- Auto trigger for transactional emails
- Find all reports on a single dashboard
Moreover, it reduces the number of steps for users, thereby increasing email conversions, which ultimately help to grow your business fast.
4 – Replyify
With Replyify, you can automate your cold email process step by step. It makes follow-up very easy if you are planning to target thousands of prospects. The major benefit of this software is that you can use it with any email provider whether it is paid or free mail like – Office365 or Gmail. It provides one-click integration which makes it easy to use. So due to easy-to-use and best follow-up features, it increases your marketing staff’s productivity at the next level that ultimately helps to grow your business fast.
5 – MorphyMail
And finally, if you love free email, MorphyMail is the right option for you. Its robust email list management features make it the right choice for marketers who’re handling thousands of leads. If any sent email bounces, it automatically removes that email from the mailing list, which makes your mailing list clean and reduces your bounce rate. It provides the following features for email automation –
- Managing email newsletters
- Managing Email list
- Automation of email campaigns
- Analyze email campaigns integrated with google analytics
So due to its unique features like removing bounce emails automatically and integrating google analytics with email campaigns makes it super productive email marketing software for managing your email marketing, which ultimately will help to increase your productivity and grow your business fast.
6 – Omnisend
Omnisend is an SMS & email marketing platform that is completely dedicated to ecommerce businesses. It allows for highly-effective automation — autoresponders that are triggered whenever a contact performs a certain action — with targeted segmentation that can allow ecommerce businesses to get a great amount of sales on autopilot.
Creating high-converting emails is also a breeze with Omnisend. Their intuitive drag-and-drop email builder means you can now spend less time creating beautiful emails that your customers and subscribers will actually want to click on. You can use these emails as one-off, promotional campaigns, or send them as part of an automation workflow, such as the welcome, cart abandonment, or order confirmation automations.
You can also expand your workflows by including other channels like SMS and web push notifications to really give your attempts the best chance of success. There’s also in-depth customer analytics, so that you can identify what message to send to the right person at the right time.
Main features include:
- Intuitive drag-and-drop email builder with a library of pre-built templates
- Multiple signup forms, such as exit-intent, landing pages, Wheel of Fortune and more
- Powerful automation and laser-targeted segmentation
- Customer intelligence and advanced reporting
Vidyarthi Ram is a digital marketer from India. In his free time, he loves to write books and enjoy pop music.
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