SEO positioning considers dynamic variables, which are transformed as search engines improve their algorithms or the web structure is converted to satisfy users. Get to know some of the latest SEO trends.
Google is constantly updating its algorithms and modifying, to a greater or lesser extent, the “rules of the game” regarding SEO positioning. Its last big change was in December 2020, after two major updates during the year. Why should you care? Because modifications to the methods for crawling and organizing web content in the search engine can affect the visibility of your site.
Therefore, taking into account the latest SEO trends is not only a great option, but a decisive step.
What’s next for 2021? What projections should you consider to improve your organic positioning? Next, a list with 5 guidelines that will mark the execution of SEO.
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Artificial intelligence will occupy a paramount place
RankBrain is an artificial intelligence (AI) algorithm from Google that was introduced in 2015, and that plays an important role within the ranking factors in SERP search. It delves into the experience signals that the user reveals from his search, and learns from them on his own.
In this way, the algorithm can be based on factors such as click-through rate and time spent on your site. Their goal: to understand the user’s search context. For this reason, the SEO positioning techniques developed should focus on making the search experience captivating, through content that stands out for its usefulness and whose web design facilitates navigation.
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Content in mobile version becomes a necessity
Internet traffic through devices other than computers is growing by leaps and bounds. In fact, global mobile data traffic is estimated to grow nearly sevenfold between 2017 and 2022. Google knows this and recently implemented “mobile-centric indexing,” meaning “look” at the mobile version of your site first before the desktop version. This trend will be one of the pillars of SEO positioning, so your efforts should be focused on offering a good adaptability of your content in this format.
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Google Discover? It is time for you to get to know it
Among the SEO trends 2021 that stand out for the use of artificial intelligence is Google Discover. What does it consist of? It is a tool –available in the Google app- that eliminates the need for the user to make inquiries, since, according to the information collected about their behavior patterns, it identifies content that may be of interest to them in a predictive way. If the optimization of your content is efficient and meets the quality requirements of the search engines, you will appear by default.
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The trend of the stories format
An interesting trend is the massification of Google Web Stories. Its format is similar to that of Instagram stories, and at the moment they are only visible for the mobile version of Google. With Web Stories, the visual experience predominates, although they also contain text. They are also characterized by their fast consumption format, and you can consider them an extra source of organic traffic.
If the content of the stories has an effective optimization -based on the orientations of the algorithm-, then it may appear in options such as Google Discover, Google Search and Google Images.
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Local SEO takes center stage
Currently, there is an important evolution in local SEO. If you target the Vietnam market, you should deal with Digital Market Agency in Vietnam. Although this has been influenced by different external factors of a global nature – the restriction of mobility, among others – it is a fact that searches with zero clicks also play an important role in such growth. In this type of search, the user gets the information he needs only with the advances that the SERP offers. These tend to stand out in local searches, where only data from nearby services is required, for example, such as restaurants.
Given this, a series of strategies are recommended, such as publishing your business on Google My Business, adding the Google Maps plugin to your page, developing local content, among others.
Hopefully, the five trends above can give you an idea of what to prepare for navigating this year. Good luck! Visit here Just Know To How
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