Abercrombie & Fitch: A Sordid History Unraveled

Abercrombie & Fitch, a prominent name in retail, is currently embroiled in a damaging scandal. Allegations of sexual misconduct against its former CEO, Mike Jeffries, have surfaced, casting a sinister shadow over the brand’s comeback efforts.


Renowned clothing retailer Abercrombie & Fitch is currently grappling with a scandal of profound proportions. The brand’s former CEO, Mike Jeffries, is at the center of grave allegations that have tainted its reputation. These charges stem from claims that Jeffries orchestrated an elaborate sex trafficking ring that leveraged young men’s aspirations of becoming brand models. The accusations have sparked a lawsuit against Jeffries and Abercrombie & Fitch, potentially derailing the company’s ongoing revival efforts.

The Accusations Against Mike Jeffries

Jeffries stands accused of sexually exploiting numerous men under the pretense of offering them coveted modeling contracts. These allegations emerged in the wake of a comprehensive investigation by the BBC, which unveiled similar accusations. Jeffries allegedly used his influential position to exploit these aspiring models, promising them lucrative careers in exchange for sexual favors.

Abercrombie & Fitch’s Response

In response to the damning findings of the BBC probe, Abercrombie & Fitch expressed its disgust and horror at the accusations against Jeffries. The company has been tight-lipped regarding the pending litigation but affirmed its commitment to investigating these allegations independently. The brand has engaged an external law firm to delve into the issues raised by the BBC. Abercrombie & Fitch emphasizes that its current leadership was unaware of these sexual misconduct allegations.

The Plaintiff’s Claims

One of the main plaintiffs in this case, David Bradberry, alleges that he fell prey to the abuse in 2010. According to Bradberry, a scout claiming to represent the brand recruited him for a modeling opportunity. This scout subsequently coerced Bradberry into engaging in sexual acts, claiming it was a necessary step in Abercrombie & Fitch’s selection process. Bradberry asserts that he was later assaulted and paid off.

The Alleged Events at Jeffries’ House

Bradberry’s lawsuit recounts an incident at a casting event at Jeffries’ residence in the Hamptons. Bradberry, under the impression that it was a legitimate Abercrombie & Fitch event, found himself in a situation far from professional. According to the lawsuit, Jeffries raped Bradberry, forcing him to consume drugs that caused lightheadedness and confusion. The presence of intimidating security guards dressed in Abercrombie clothing allegedly made Bradberry feel trapped and helpless.

The Aftermath

Following the event, Bradberry claims to have been flown to Nice, France, where he was compelled to perform sex acts on Jeffries again. The lawsuit seeks class action status and alleges that over a hundred other victims underwent similar experiences while Abercrombie & Fitch turned a blind eye.

Mike Jeffries’ Tenure at Abercrombie & Fitch

Jeffries, previously the president of the bankrupt retail chain Alcott & Andrews, was appointed as Abercrombie & Fitch’s CEO in 1992 by the brand’s former owner, Leslie Wexner. Jeffries’ leadership saw Abercrombie & Fitch transform into a notable retail name, recognized for its sexually suggestive advertising and shirtless male models. While the brand experienced steady growth during Jeffries’ tenure, it also faced allegations of employee discrimination and promoting clothing exclusively for attractive individuals.

Previous Lawsuits

Abercrombie & Fitch’s history is marred by several lawsuits. In 2004, the company paid $40 million to settle a class action lawsuit accusing it of racial discrimination against Black, Hispanic, and Asian employees. In 2012, it settled another case accusing it of age discrimination. These lawsuits, coupled with its reputation for exclusivity and racism, significantly affected Abercrombie & Fitch’s relevance among American consumers.

Abercrombie & Fitch’s Transformation

Jeffries left Abercrombie & Fitch in 2014, and the company has since undergone a significant transformation under the stewardship of its current CEO, Fran Horowitz, who took over in 2017. Abercrombie & Fitch has rebranded itself as an inclusive retailer, distancing itself from its former image. The company’s efforts have paid off, with recent earnings and profits surpassing Wall Street estimates. Despite the uncertain economic outlook, Abercrombie & Fitch has continued to open new stores, and its shares have more than doubled this year.

The Lawsuit and Its Impact

The lawsuit against Abercrombie & Fitch and Mike Jeffries has cast a shadow over the brand’s recent success. The allegations of sexual misconduct and exploitation have resonated deeply, revealing a dark underbelly to the glamorous world of fashion modeling. The lawsuit’s outcome may significantly impact Abercrombie & Fitch’s future and its current efforts to rebrand and regain consumer trust.


The allegations against Mike Jeffries and Abercrombie & Fitch are a stark reminder of the power imbalances and exploitative practices that can lurk within the fashion industry. As the lawsuit proceeds, it will be crucial to see how Abercrombie & Fitch handles these accusations and what measures it takes to ensure the safety and respect of its employees and models.

Final Note

Unethical practices and misconduct can cause severe damage to a brand, even one as prominent as Abercrombie & Fitch. It is a poignant reminder for all companies to diligently uphold ethical standards and prioritize the safety and dignity of their employees. The ongoing lawsuit will undoubtedly serve as a critical case study for businesses worldwide.