Alliance Data Systems Corporation – Company Information

Alliance Data Systems Corporation is a global provider of data-driven marketing and loyalty solutions, based in Plano, Texas, USA.

It¬†was formed in 1996 following a merger of J.C. Penney’s credit card processing unit and World Financial Network National Bank.

The company has a diversified portfolio of outsourced marketing solutions, such as: customer loyalty programs, marketing strategy consulting, database marketing services, analytics and creative services, private label and co-brand retail credit card programs, in addition to direct marketing services.

It has a client base of over 1,300 companies, including well-known brands such as: General Motors, Bank of America, Bank of Montreal, Procter & Gamble, AstraZeneca, FedEx, Kraft, Hilton Victoria’s Secret, Lane Bryant, Ann Taylor, J. Crew and Pottery Barn.

Alliance Data Systems is comprised of three major business segments:

LoyaltyOne –¬†provider of loyalty marketing and programs.

Epsilon –¬†marketing services firm, with a broad array of data-driven, multichannel marketing solutions.

Private Label Services and Credit РUnderwriting and risk management, receivables funding, and processing services.

It is publicly listed on the New York Stock Exchange (NYSE) under the stock ticker symbol ‘ADS’.


Alliance Data logo

  • President and CEO:¬†Ed Heffernan
  • Industry:¬†Marketing services
  • Type:¬†Public
  • Listed on¬†the New York Stock Exchange (NYSE)
  • NYSE¬†stock symbol:¬†ADS
  • S&P 500 Component
  • Formed:¬†1996 (following a merger)
  • Revenue: $5.302 billion USD (2014)
  • Net income: $506.293 million USD (2014)
  • Diluted earnings per share: $7.87 USD (2014)
  • Company head office:¬†7500 Dallas Parkway, Suite 700 Plano, TX 75024, USA
  • Employees: 15,000 (2014)
  • Website:¬†
  • Investor relations number: 212-850-5600

Alliance Data Systems Corporation Financial Results, Years Ended December 31

Operating data (in $ thousands) 2014 2013
Total revenue $5,302,940 $4,319,063
Cost of operations $3,218,774 $2,549,159
Provision for loan loss $425,205 $345,758
General and administrative costs $141,468 $109,115
Total operating expenses $4,204,473 $3,220,151
Operating income $1,098,467 $1,098,912
Income from continuing operations before income taxes $837,941 $793,412
Net income $506,293 $496,170
Balance sheet data (in $ thousands)
Total assets $20,263,977 $13,244,257
Total liabilities $17,632,031 $12,388,496
Total stockholders’ equity $2,396,380 $855,761
Common share data (in $)
Basic earnings per share $8.72 $10.09
Diluted earnings per share $7.87 $7.42
Cash flow data (in $ thousands)
Cash flows from operating activities $1,344,159 $1,003,492
Cash flows from investing activities $(4,737,121) $(1,619,416)
Cash flows from financing activities $3,516,146 $704,152

¬†Source: “Alliance Data Systems Corporation Form 10-K 2014”