alton-towers-smiler

Alton Towers slashing 190 jobs as visitor numbers plunge

Written by Joseph Nordqvist

Published: 21:24, November 9, 2015

Alton Towers theme park may cut up to 190 jobs amid a plunge in visitor numbers after a rollercoaster crash in June which seriously injured five people – two women needed leg amputations.

The Staffordshire park owned by Merlin Entertainments said that the “devastating incident” reduced visitor numbers, especially over the summer. It is in the midst of restructuring the business ahead of its new season next March.

alton-towers-smiler

“The Smiler” crashed on 2 June 2015 and seriously injured five riders. An investigation by the HSE was initiated and the ride was closed indefinitely.

The group said: “At the end of a very difficult year, Alton Towers Resort has confirmed a proposed restructure of the business to be completed in time for the opening of the new season in March 2016.

“Regretfully however, it may result in the loss of up to 190 salaried jobs across the resort.

“We anticipate some of these will be accounted for by a programme of non-replacement of existing vacancies, early retirement, redeployment elsewhere in the group, and voluntary redundancy. Redundancy occurs when a position is no longer required – if they dismiss you and somebody else is placed in that job, it is not redundancy.

“As soon as employee representatives have been appointed a consultation period will begin.”

Merlin Entertainments reported in September that like-for-like revenues had plunged 11.4 percent so far this year.

The rollercoaster crash has also had an impact on visitor numbers at Merlin’s other attractions, including Thorpe Park and Chessington World of Adventures.

Visitor numbers at the theme parks aren’t expected to recover until 2017, according to Merlin’s chief executive Nick Varney.

Joseph Nordqvist Avatar

Other News

Suggested prices can change what marketplace sellers earn, Mercari experiment finds

Nov 2, 2026

A change of month can make a sale feel farther away, marketing study suggests

Nov 2, 2026

New and established brands drew different responses to advertising appeals in study

Nov 2, 2026

Community promotions gave lesser-known authors a sales lift in Quebec study

Nov 2, 2026

Believable price guarantees linked to greater trust in retailer survey

Nov 1, 2026

Where customers receive free samples can affect what they do next

Nov 1, 2026

Branded search ads showed no clear sales lift in small business tests

Nov 1, 2026

Tokenized markets promise faster trades, but legal rights and liquidity remain unresolved

Nov 1, 2026

Internet coverage alone cannot close the digital divide, World Bank says

Nov 1, 2026

Energy upgrades can save businesses money, but financing the work remains a hurdle

Nov 1, 2026

Why tighter credit can disrupt supply chains before orders disappear

Oct 31, 2026

South Africa plans a more open payments system as digital transactions grow

Oct 31, 2026

African cities face a jobs test as urban populations grow

Oct 31, 2026

Online platforms can open foreign markets, but sellers still face costs

Oct 31, 2026

Trade barriers beyond tariffs can keep Balkan exporters from growing

Oct 31, 2026

Off-grid solar reaches more customers, but affordability limits its growth

Oct 31, 2026

World Bank survey finds a wide gap in business innovation across economies

Oct 30, 2026

Air conditioning is adding a growing challenge for electricity grids

Oct 30, 2026

Fewer bidders can make public contracts harder for businesses and taxpayers

Oct 30, 2026

Small firms’ productivity gap is wider in manufacturing than services

Oct 30, 2026