Advanced Micro Devices Inc. is planning a “hard launch” of its new Ryzen chips on March 2.
The AMD Ryzen™ 7 desktop processors, specifically designed for PC gamers, creators, and enthusiasts, offer performance at a lower cost compared to what Intel is selling comparable chips for.
Chief Executive Lisa Su said at an event Wednesday in San Francisco that AMD wanted to disrupt the PC market, and bring innovation choice and performance to as many people as possible.
|PRODUCT LINE||MODEL||BASE CLOCK (GHZ)||BOOST CLOCK (GHZ)||TDP (WATTS)||INCLUDED COOLER||SUGGESTED PRICE, SEP (USD)|
|RYZEN 7||1700||3.0||3.7||65||Wraith Spire||$329|
The highest-performance chip by AMD, called the Ryzen 7 1800X, with 8 cores, is priced at $499.
AMD compared the Ryzen 7 1800X to a similarly configured 8-core, 16-thread Intel Core i7-6900K, which costs $1000.
The high-end AMD chip outperformed the Intel chip in multi-threaded and Handbrake-based video transcoding and showed comparable 4K gaming performance. With all of its cores were turned on, the 1800X outperformed the 6900K by 9 percent on the Cinebench benchmark – the scores were 1,601 and 1,474 respectively.
“Four years ago we began development of our ‘Zen’ processor core with the goal to deliver unprecedented generational performance gains and return choice and innovation to the high-performance computing market,” said Lisa Su.
“On March 2, enthusiasts and gamers around the world will experience ‘Zen’ in action, as we launch our Ryzen 7 family of processors and reinvigorate the desktop computing market.”
Patrick Moorhead, principal analyst with Moor Insights & Strategy, told MarketWatch that he believes Intel will take a “wait-and-see approach”. Rather than cut prices, the chipmaker might focus on increasing the speeds of its own offerings.
“Overall, I see Intel marketing the heck out of their advantages to basically own the channel,” Moorhead was quoted by MarketWatch as saying. “Further on down the road, we could see some product enhancements, but only at last resort will Intel pull the price lever.”