eu_apple_tax_infographic-100679763-large

Apple ordered by the EU to pay €13bn (£11bn) in back taxes

Written by Joseph Nordqvist

Published: 01:58, August 31, 2016

Apple has been ordered by the European Commission to pay up to €13bn (£11bn) in back taxes. The comission found the tech giant guilty of receiving illegal state aid through its Irish tax scheme.

Apple has two subsidiaries in Ireland: Apple Sales International and Apple Operations Europe.

According to the investigation, Apple has been paying far less in taxes than other companies in the region. The standard rate in Ireland is 12.5%, but Apple had effectively only paid 1% tax on its European profits in 2003 and approximately 0.005% in 2014.

eu_apple_tax_infographic-100679763-large
Source: http://ec.europa.eu/

Competition Commissioner Margrethe Vestager said: “Member states cannot give tax benefits to selected companies – this is illegal under EU state aid rules.”

“Tax rulings granted by Ireland have artificially reduced Apple’s tax burden for over two decades, in breach of the EU state aid rules. Apple now has to repay the benefits,” Vestager told a news conference.

“I would have a feeling if my effective tax rate were 0.05 percent, falling to 0.005 percent. I would feel that maybe I should have another look at my tax bill,” she said.

The US Treasury believes that the EU has been unfairly targeting US firmws operating in Europe.

The Treasury said: “We believe that retroactive tax assessments by the Commission are unfair, contrary to well-established legal principles, and call into question the tax rules of individual member states.”

A senior Democrat senator, Charles Schumer, called the move a “cheap money grab”.

“This is a cheap money grab by the European Commission, targeting US businesses and the US tax base,” Schumer said.

“By forcing their member states to retroactively impose taxes on US companies, the EU is unfairly undermining our ability to compete economically in Europe while grabbing tax revenues that should go toward investment here in the United States,” he added.

Meanwhile, Irish Finance Minister Michael Noonan, who profoundly disagrees with the commission’s move, said that he will appeal the decision to ensure that Ireland remains an attract location for foreign investment.

“There is no economic basis for this decision. It’s bizarre and it’s an exercise in politics by the Competition Commission,” Noonan said.

“They don’t have responsibility for taxes and they are opening a back door through state aid to influence tax policy in European countries when the European treaties say tax policy is a matter for sovereign governments,” he added.



Tim Cook calls the move a devastating blow to the soveriegnty

Apple CEO Tim Cook said in an open letter to customers in Europe:

“The European Commission has launched an effort to rewrite Apple’s history in Europe, ignore Ireland’s tax laws and upend the international tax system in the process. The opinion issued on August 30th alleges that Ireland gave Apple a special deal on our taxes. This claim has no basis in fact or in law. We never asked for, nor did we receive, any special deals. We now find ourselves in the unusual position of being ordered to retroactively pay additional taxes to a government that says we don’t owe them any more than we’ve already paid.

“The Commission’s move is unprecedented and it has serious, wide-reaching implications. It is effectively proposing to replace Irish tax laws with a view of what the Commission thinks the law should have been. This would strike a devastating blow to the sovereignty of EU member states over their own tax matters, and to the principle of certainty of law in Europe. Ireland has said they plan to appeal the Commission’s ruling and Apple will do the same. We are confident that the Commission’s order will be reversed.

“At its root, the Commission’s case is not about how much Apple pays in taxes. It is about which government collects the money.

“Taxes for multinational companies are complex, yet a fundamental principle is recognized around the world: A company’s profits should be taxed in the country where the value is created. Apple, Ireland and the United States all agree on this principle.”

Cook added that he is “confident that the Commission’s order will be reversed.”

Joseph Nordqvist Avatar

Other News

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026

Turning a free business service into a paid one is harder than changing the price

Nov 11, 2026

Small businesses that sought customer feedback reported higher revenue in Rwanda experiment

Nov 11, 2026

Checkbox coupons were less effective than direct discounts in an online shopping experiment

Nov 11, 2026

The way online reviews are organized can make them more useful to shoppers

Nov 11, 2026

AI feedback helped some customer service agents in a workplace study

Nov 11, 2026

In-store screens can increase purchases of advertised products, retail study finds

Nov 11, 2026

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026