Around 89% of buyers search online when making a B2B purchasing decision. Getting hip to B2B e-commerce will improve your sales and revenue.
What is B2B e-commerce? As a commercial segment, it’s far more common than many people realize. As the world becomes more digital, B2B e-commerce becomes stronger and more prevalent.
Many brands are already selling to both B2C and B2B audiences without realizing it. Optimizing your website for B2B audiences will attract new clients. It’ll also satisfy your pre-existing ones.
Here’s what you should know about B2B e-commerce:
What Is B2B e-Commerce?
B2B e-commerce stands for Business 2 Business Electronic Commerce. It includes any transaction conducted between businesses online.
Most people know about B2C e-commerce, which involves businesses selling to individual consumers. B2B e-commerce is selling goods and services to business entities.
For instance, selling wholesale products to a business owner online counts as B2B e-commerce. So does selling wholesale items to schools, nonprofits, or any other kind of organization.
Delivering a B2C Experience Through B2B e-Commerce
B2C companies like Amazon and Uber have raised buyers’ expectations to the point where consumers won’t settle for anything less than total convenience. That’s why B2B buyers expect personalized shopping experiences that are similar to the ones B2C businesses provide.
Many traditional B2B companies are still reluctant to go online with their buyer experience. After all, B2B orders have more variables to consider than B2C orders do. Fortunately, it’s possible to send and receive custom orders online with high-quality B2B e-commerce software and an optimized website.
If that sounds difficult, don’t fret—Sabir Semerkant is here to help you create, launch, and optimize your business’s own B2B e-commerce website. Learn more about the B2B e-commerce solutions and other services he offers via the aforementioned link.
Formality Matters
B2B buyer relationships are more formal than B2C ones. That’s because business entities expect more professionalism from fellow businesses.
Branded social media accounts demonstrate the differences between the B2B and B2C audiences perfectly. Branded B2C accounts are more fun and casual while branded B2B accounts are more professional and serious.
Longer Buying Process and Long-Term Relationships
The B2B buying process is longer than it is in the B2C world. That’s because business entities are usually made up of more than one person, so there’s a lot of mutual decision-making involved.
Businesses are looking to do repeat business with a high-quality company, so their buyer relationships tend to be more long-term. However, B2B audiences also evaluate their buying decisions in more detail, which also lengthens the buying process.
The goal is to convince them every step of the way. A good B2B website is SEO-optimized and makes the buying process as straight forward/user-friendly as possible.
B2B e-Commerce Is the Future
Experts think the global e-commerce market will exceed $24,265.12 billion by 2025. You’ll make more money than ever if you secure a good B2B e-commerce platform and get going ASAP.
So what is B2B e-commerce exactly? It’s a growing audience and market that’s well worth tapping into.
Improve your business sense—read more of our business articles. Your brand will love you for it.
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