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Are you looking for a result-driven advertising method that won’t kill your budget? Well, you might want to consider pay-per-click marketing (PPC).
There are many benefits to PPC advertising. For starters, PPC:
- Delivers fast results
- Increases revenue, sales, and leads
- Raises brand awareness
- Is cost-effective
Due to the unique benefits that PPC offers, many businesses—large and small, are gravitating towards PPC for lead generation.
A 2018 survey commissioned by Clutch found that nearly 45% of small businesses invest in pay-per-click advertising, and the number is growing. Without further ado, here are the benefits you can expect to get when you invest in PPC advertising.
1. Immediate Results
Every business owner wants a marketing solution that delivers immediate results.
And PPC has proved time and again that it can deliver results in the shortest time possible. Unlike SEO, where it typically takes 4-6 months to see organic traffic, you’ll see the impact of PPC efforts almost immediately.
With pay-per-click advertising, you can gain an edge over your competition even if you just launched your website. This makes PPC more desirable for startups because you can compete with companies that have been around for decades and still get customers.
2. Cost-Effective
Today, every business is looking for low-cost, result-driven advertising options, and pay-per-click advertising has been in the spotlight.
The thing with PPC is that you only pay when people click your ads. And because you only pay when a user accesses your website, it can be a good value for money.
Plus, you can set the maximum amount you wish to spend on PPC and have full control over your spending. PPC management software solutions, such as Shape.io, exist to help you work within your budget. With robust PPC budget management software in place, you’ll never have to worry about overspending or underspending again.
3. Measurable and Trackable Results
Another critical benefit of PPC advertising is that you’re able to track and measure results.
By simply using your PPC management tool and Google Analytics, you’ll see high-level performance details, including clicks, conversions, and impressions.
Your performance data will also be readily available.
The stats available will give you insights into how your campaigns are performing (based on the defined goals) and what kind of traffic and results are available for your budget. While other marketing channels will also give you performance data, the picture isn’t as clear as what you get with PPC—primarily when attributing results to marketing spend.
4. Creates Brand Awareness
Another benefit of PPC advertising is that it raises brand awareness. In other words, PPC will help people become aware of your brand.
According to a 2014 study conducted by Google, PPC can increase brand awareness by up to 80%. You could use pay-per-click advertising to target keywords related to your business, and people searching those keywords will see your ads and learn more about your company
5. Not Dependent on SEO or Google Algorithmic Changes
Unlike organic listings, PPC is not a risky approach.
Your success in PPC will not be affected by Google’s algorithm updates or your site’s optimizations. Better still, you don’t need to comply with SEO best standards and practices to succeed in pay-per-click advertising.
PPC is more of a numbers game. And the numbers to look at are your advertising budget and your performance analytics.
Wrapping Up
Pay-per-click advertising has become the go-to marketing option for many small business owners, and for many reasons.
While PPC offers many benefits, the very fact that it delivers immediate results is what sets it apart from other marketing options. In fact, the minute your campaign is approved, your ads become visible to millions of web users.
Launching a campaign quickly and reaching millions of users instantly makes PPC ideal for product launches, event-focused marketing, and seasonal promotions.
Interesting Related Article: “Pay Per Click Can Make or Break Your Business“