What is this hype all about in Digital Marketing? Well, every brand is trying to capture the digital space to create an impact! A study showed that global digital media revenue grew almost 11.6% to $496.08 billion in 2018. Hence, if you want to make it to the top on digital media, you surely need these tools. There are many social media management tools to choose from. We’ve included some of our top picks below.
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HubSpot
Wouldn’t it be nice if all our marketing was mostly inbound? Well, if you want to increase that, then you will have to keep up with the marketing race. However, you will need a strong tool for your inbound marketing, too.
Have you tried HubSpot? Businesses usually use it as a strong Customer Relationship Management and Content Management System tool as it is very well known for its email marketing, social media marketing, blogging and is very useful for creating landing pages, too.
Its biggest asset is the dashboard and the presence of Key Performance Indicators, which leverages digital media properly.
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Moz
If you want a good tool for Search Engine Optimization (SEO), Moz can be one of the tools, which can ensure a seamless process. It has a wide range of paid and free tools and the various features involve keyword analysis and research, page analytics, site-crawling, and metrics for any website through the MozBar Chrome Plugin.
It also has a great backlink analysis tool, which helps in easier ways to build a strategy for your SEO
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SEMrush
When you talk about SEO Strategies, and ways to level it up, the best tool that comes to mind has to be the SEMrush tools for SEO by StudioHawk. It is one of the most effective and advanced one-stop solutions for digital marketing. It is a superhero when it comes to SEO.
Its features include keyword research, positioning, understanding backlinks, and finding options to create the same. If you want an SEO audit, this tool is your savior. You can also have a 14-Day Trial. However, for the best premium features, you will have to pay for the tool.
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Google Analytics
Although it may seem like an advanced tool, yet, spending some time with the dashboard will help you to understand the functionality. Every digital marketer uses this tool as it is completely free and you can get a rich and vivid insight about your website, its audience, and the campaigns that are running for the same.
You can also learn about it through free courses, which are being offered by the Google Academy on the internet.
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Canva
It is one of the best tools when it comes to designing professional graphics. With Canva, you can create amazing CTAs as it has a wide range of templates and elements and you need not necessarily have to be a designing expert.
Your campaigns can now be visually appealing, too. This will help you to create better campaigns and maximize clicks or visits and you can also work on the appeal of it.
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Hootsuite
Do you ever wonder how to make your social media marketing strong? Well, content is one tiny aspect of having a strong social media presence. The most important aspect would be to have strong analytics, via which you can analyze and develop similar content.
Hootsuite is one such tool, which helps you in social media management, brilliantly. The user can schedule and store content for various media platforms and the tool can also help in tracking the performance of the content, calculate the conversions and the ROI on ad spend.
It is a brilliant tool to calculate your customer engagement score. You can also test it on a free trial, but a subscription is mandatory for premium features.
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Screaming Frog SEO
Do you need help with an SEO Crawling tool? Use this tool without any worries and reckon the errors, which also helps you reduce your bounce rate.
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BuzzSumo
Want to know the trends in the media? Have you tried BuzzSumo? This tool is brilliant to generate ideas for blogs, social media content, and how you can get in touch with influencers to increase your brand presence. The paid version offers you a lot of insight and topic-specific trends, but, you can always sign up for the free trial.
Marketing has become more competitive and data-oriented in 2020 and with these social media management platforms, gear up to create a long-lasting impression of your brand on the minds of the consumers. Try them out, right now!
Interesting related article: “What are marketing tools?”