lululemon

Chip Wilson steps down from Lululemon board

Written by Joseph Nordqvist

Published: 22:10, February 2, 2015

The founder of Yoga-wear manufacturer Lululemon, Chip Wilson, is stepping down from the company’s board of directors.

Wilson said that the company is back on track after a few years of lackluster performance.

In a statement issued on Monday Wilson said:

“I am happy to say that I now believe the company has returned to the core values that made it great – product, brand and culture – and is back on track,”

Wilson founded the company in 1998 and was at the forefront of its growth to more than 250 stores worldwide. He stepped down from his position as chief innovation and branding officer in 2012 to take a sabbatical.

lululemon

However, in 2013 he was asked to be back on the board to be in charge of the company again. He came back at a time when the company was facing numerous complaints about the quality of its products, with customers complaining about holes and seams coming apart.

“Upon returning from Australia, I saw that the company had lost its way and was driven by the wrong values. Trying to affect a fundamental shift in direction is hard and I had to raise a strong voice to make myself heard while taking decisive action to implement change,” said the statement.

 

Wilson was also subject to criticism after he said that the problem could be because of customers not wearing the right size clothing. In December 2013 he stepped down as chair and in August 2014 he sold nearly half of is shares in the company to Advent International for $845 million.

Wilson will now be spending more time helping his wife and son’s streetwear clothing brand Kit & Ace.

“I have achieved the goals I set when I came back, and after careful thought, I believe that now is the right time to step away from the board. I leave behind a new and talented management team and new board construct.”

Joseph Nordqvist Avatar

Other News

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026

Board connections are linked to marketing’s influence inside companies

Nov 8, 2026

Customer confidence can fall before it rises with experience, study finds

Nov 8, 2026

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026