Content and design are key elements in web development. Great content is like an engine running a machine. Without the engine, there is only one empty shell left. Content tells the story of the brand, blog posts share and explore ideas and ideas, and videos show how a product or service works. It makes sense for the website, conveys its purpose, answers questions, encourages the audience to act, etc. And most importantly, the content drives additional traffic to the site in addition to the traffic generated by organic search and marketing.
A good design, on the other hand, convinces visitors to stay on the website instead of leaving after a glance to keep the bounce rate low. This affects the user experience. This is one of the key factors in determining the lifespan of a web page in today’s digital arena.
In this article, we will first look at the strengths and weaknesses of the content and early design approaches to uncover possible solutions to this modern chicken and egg dilemma.
So what are the benefits of prioritizing content over design?
The content keeps people interested. Every site needs a good story to connect with its users. The content-first turns the design into a “tool” and tells the story to be shaped around the content. This is not the main focus of “pirated” stories. This approach allows you to highlight the content of your design to improve the user experience.
The first approach to content is also widely considered to be much better for SEO. Prioritizing users in the design process helps determine SEO rankings based on various technical criteria.
Content first can make web development time more efficient and often more optimized for your site’s goals and objectives. In this regard you can go with wordpens. This site delivers really design friendly blog or web contents.
With a certain amount of content, the number of headlines, body text, calls to action, etc., the content will help you better plan the graphical part of the design, ensuring that every part of the content fits properly. I go.
Downsides of prioritizing content over design
Without an indication of the amount and location of content, design imbalances between different pages can lead to inconsistencies on the website.
If you don’t know the type and length of content written by the content creator, creating site-wide content can seem a lot more difficult than just “filling the void.” This can dramatically increase the duration of the project, as design pages have to wait for the layout to be created.
The benefits of prioritizing design over content
The aesthetic versus functional dilemma in some companies is much more aesthetically driven. For example, it should be a very ambitious brand, primarily storefront, not lead generation tools. Or companies driving traffic through highly active inbound strategies rather than passive SEO strategies are both aesthetically pleasing.
In the first design approach, content writers are guided by word-to-letter boundaries. This can be very useful if you do not know how much to write for each section and can lead to a much easier way to organize your content.
Downsides of prioritizing design over content
Successful SEO requires, among other things, carefully planned headlines, body content, URL structure, internal/external links, forms, and metadata. You also need to be flexible and change over time based on the ever-changing SEO and your business’ business goals. This SEO effort is an ongoing effort and usually cannot be considered in the design phase.
Frequency and the ability to move fast are essential for effective web design. Therefore, the long process of designing and approving each page can prevent this.
Conclusion: Is there content first, design first, or alternatives?
After considering the strengths and weaknesses of both content-first and design-first approaches, we conclude that maybe the answer is not in the ideal world, but in reality – content and design need to be done together. Content and design do not push or pull each other. But let them push and pull each other.
Interesting related article: “What is a Blog?”