Did you know that 60% of Australians use the Internet more than five times a day? That means knowing how to effectively market your business online can help you reach out to more customers.
In fact, customers today are more likely to turn away from a business if they can’t find it online. No wonder, more Australian businesses are getting on the Internet and increasing their digital marketing spend. Whether you’re one of them or just dipping your toes in the online marketing pool, you need to ensure your marketing dollars are well spent.
So which digital marketing strategies should you focus on? Here at, Local Digital, we have drawn out a list of four effective marketing strategies that will give you best bang for your buck.
-
Get the most out of email marketing
We know what you’re probably thinking — does email marketing even work in 2019? The truth is, as long as you’re doing it right, email marketing is still one of the most useful and targeted channels to reach your audience. Plus, customers love it too. According to the Email Addiction Report 2019, 83% of people prefer getting emails from brands they trust.
Email marketing is a great way to turn your website visitors into contacts, who you can then convert into paying customers. You can also automate lead collection from your website with the help of email marketing tools — there are plenty of cost-effective or even free options to choose from.
-
Offer free downloadable content
This strategy lets you hit many marketing targets with one stone. Providing people with a free resource not only shows your expertise but also helps you collect the contact info of your target audience who may be interested in your offering. You also get to boost your brand awareness and gain subscribers who can be converted into customers further down the line.
What type of content works here? It could be a white paper, an e-book or a guide — anything that provides the solutions that your customers and prospects are probably looking for.
-
Reinforce your content marketing efforts
So you’ve been posting blogs on your website and creating content for your social media pages. But you know what? That’s not enough!
Content marketing is a crowded space and if you don’t do things differently, you won’t stand out. Here are some ideas on how you can broaden your horizons with content marketing:
- Write press releases – Well-written press releases can be an excellent way to let media and public know about your business.
- Make videos – Videos are among the most consumed content on the planet. But posting informative or fun videos can get the maximum amount of engagement.
- Post case studies on your site – Ask the clients you’ve worked with if you can write a case study on how you helped them. These can act as proof of your good work and help potential clients feel more confident in doing business with you.
- Make podcasts – Use your voice to connect with customers. You can also upload them for free on iTunes, which will serve as a search engine where anyone looking for podcasts on your chosen topic may find your podcast, even if they don’t know your brand.
-
Leverage social media the right way
Nearly every business is on social media these days. But simply signing up for every social media channel and posting stuff about your product/service won’t take you far. Start using your social media channels to communicate with your local audience. Respond to their comments and solve their queries. Instead of being fixated on just selling, focus on adding value in all your communications. When people see the value in your brand, you won’t have to try hard to make the sales happen.
Marketing today is all about being authentic and helpful. While these four strategies have proven to be effective for many brands and businesses, the key to making them work for your brand lies in your hands. Think about how your product/service makes the lives of your customers better, deliver that message effectively, and build trusting relationships. That’s the formula that can set you up for success.