Of course, you want your business to draw attention and capture leads whenever the opportunity arrives. And you absolutely don’t want to be just one more business in the background among a number of other companies providing either the same or a similar service.
So, if you have any reservations about more potential exposure, consider it in terms of expansion; you’re reaching out to a wider audience and taking advantage of increased opportunities to land new clients, partnerships, and more.
Making a Statement
Having an exhibition stand will see you making a statement about your business when you invite people to come and see what you can offer then. It isn’t easy to be seen at a large exhibition; you need an exhibition stand that is eye-catching, unique, and that will generate traffic. So as you start planning for your next exhibition, contact a contractor and find out what a custom-built exhibition stand can offer you.
Many large businesses are looking for custom exhibition stands to really have a display that pops. A modular exhibition stand is easy to put together and break down, and is less expensive than a custom/traditional system, which makes a modular stand a more economical option. A stand contractor will have different styles for you to choose from, or they can offer you a modular system to best suit your business’s needs.
While truly custom and more modular exhibition stands are sturdy, they’re also typically meant for a specific or one-off event. They can also be both more impressive and more expensive. A stand contractor, however, will be able to store your stand for later use if you choose to go for a custom and unique stand, so even if you’re on a budget, it’s worth putting in a request.
At a time when eco-friendly products are more popular, it can be irresponsible and wasteful to throw out a large stand. It also may not be practical if you’re on a budget. Having a stand stored for later use is a more eco-friendly and economical option.
An Outdoor Stand
Then there are outdoor exhibition and event stands that come with their own challenges. They generally feature a large marquee with your company’s logos and graphics. You can have your logic and product information printed on the internal walls.
You can either purchase an exhibition stand or hire one as and when needed, and a custom-built exhibition stand is generally offered for sale, as opposed to for hire. A stand that’s rented is general either portable or offered as a popup system that’s easy to assemble and disassemble.
Whether you’re on the lookout for an outdoor, portable, modular, or custom exhibition stand, when you’re planning on attending an exhibition, you should work with a contractor to design and manufacture your stand. It will make you shine among the competition and would rank among the best moves you and your business will ever make.
Interesting related article: “What is a Trade Show?”