Claim: Definition and examples
As a verb, the word claim commonly means to assert or profess that something is true. Examples of the noun form include making a claim on an insurance policy and making claims about product benefits in advertising.
Some insurers allow you to submit claims using an app on your phone. Image: Pexels on pixabay.
The word is one of the 3,000 most common in the English vocabulary. It originates from clamare, the Latin for “call out.”
- In Bertolt Brecht’s play The Caucasian Chalk Circle, two women claim to the same child.
- The advertisement claims that the face cream removes wrinkles and skin blemishes.
- He advised me not to claim responsibility for the car accident.
- The general claimed victory over the enemy after the battle.
- Some insurers allow you to make a claim by means of a smartphone app.
- At the close of 2019, around 4.2 million people worldwide were waiting for decisions on their asylum claims.
- Insurers check the validity of claims and ensure that payouts do not exceed their limits.
- You can claim tax relief on business expenses.
- A good claim in an essay or academic paper should be specific and focused.
The following sections deal more extensively with some common usages.
In literature and speeches
Claims are professions of the truth. Writers or speakers use them to make their case. As literary or oratory devices they can work singly or collectively, e.g., to build an argument.
Winston Churchill used claims in his famous “we shall fight on the beaches” wartime speech. He delivered the speech to the House of Commons on 4 June 1940.
Those who study argumentation suggest that there are at least three types of claim:
- Fact-based: these are generally objective.
- Value-based: to do with moral values and opinions.
- Policy-based: concerned with what action should be taken.
Usage in advertising
Claims are the essence of advertising. The advertiser wishes to persuade the consumer that the brand in the advertisement is the best.
The Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP) regulate advertising in England and Wales. You can read about their standards online. They concern the regulation of claims about products and services.
For example, in Section 03 on misleading advertising, the word appears more than 30 times. Here are two instances:
- “Subjective claims must not mislead the consumer.”
- “Superiority claims must be supported by evidence unless they are obvious puffery …”
The ASA define “puffery” as obviously exaggerated claims that “consumers are unlikely to take literally.”
When the insurers receive the request, they validate it or deny it. If it is valid, they pay the policy holder or their approved representative.
There are many types of insurance. Examples include: life insurance, health insurance, car insurance, travel insurance, income protection, and mobile (cellphone) insurance. The policy describes the extent and limits of cover on specified events and losses.
The following is an example of making a claim on a house insurance policy.
Mary has house insurance that covers her house and its contents. One day, she noticed water seeping out of the side of a wall. Mary suspected a cracked drain and called the insurers.
The insurers recommended a company that came and inspected the drains with a camera. The company confirmed it was a cracked drain and gave an estimate for repair. The insurance company agreed to pay for the inspection and the repair. They sent Mary the payment and she then paid the drain company.
Sometimes, receiving a payout from an insurance policy can result in higher premiums in the future.