What is a manager? Definition and meaning
A manager is a person who is responsible for a part of a company, i.e., they ‘manage‘ the company. Managers may be in charge of a department and the people who work in it. In some cases, the manager is in charge of the whole business. For example, a ‘restaurant manager’ is in charge of the whole restaurant.
A manager is a person who exercises managerial functions primarily. They should have the power to hire, fire, discipline, do performance appraisals, and monitor attendance. They should also have the power to approve overtime, and authorize vacations. He or she is the boss.
The Manager’s duties also include managing employees or a section of the company on a day-to-day basis.
Different types of managers
There are many different types of managers across the whole spectrum of a company’s or entity’s hierarchy.
Levels of management spread from right at the top of a company down to supervisors of small teams.
In this article, when I use the word ‘company,’ I am also including ‘organization.’
- Top Managers are in charge of a company’s strategy. In other words, they are the stewards of an organization’s vision and mission.
- Functional Managers are responsible for the effectiveness and efficiency of specific areas of a company, such as marketing. They are also in charge of personnel and accounts.
- Team Managers or Supervisory Managers are in charge of subgroups of a particular function. They may also be in charge of a group of members from different parts of the company.
- Line Managers are in charge of the output of certain products or services. They hold authority in a vertical chain of command, or over a particular product line.
For example, in a vehicle-making company, the Line Manager might be in charge of the ‘small cars’ or ‘light truck’ division. Also, even more specifically, they may be in charge of the ‘small cars marketing line.’
General Managers are responsible for managing a revenue-producing unit, such as a product line, business unit, or a store.
The General manager has to make decisions across different functions within that unit. General managers typically get a bonus or commission when the unit does well.
General Managers report to their top executives and take directions from them. The top executives explain what the company’s overall plan is. The General Manager subsequently sets specific goals for the unit to fit in with the plan.
Senior management refers to the top managers of a company, i.e., its directors. If I say, Harvard Business Review is widely read by senior management, I mean company directors.
Qualities of a good manager
According to the Young Entrepreneur Council (YEC), a good manager should have the following qualities:
- Cultural affinity
- Positive attitude
Product Managers vs. Brand Managers
Product Managers in for example technology companies are typically the CEO of a product. They are also responsible for its strategy, roadmap, and everything regarding its production. Storage and sales are also the General Manager’s responsibility.
The position usually includes marketing, forecasting, and profit and loss responsibilities.
Brand Managers focus on the perception and maintenance of a particular brand. They are different from Product Managers.
The Brand Manager’s job is often strategic, involving high-level curation of both the firm’s image and the practical steps to maintain that image.
The Brand Manager aims to enhance, maintain, and encourage interest in the brand. There is a strong emphasis on marketing and the company’s overall image. Brand managers inspire feeling, reactions, and loyalty.
Brand management is common in consumer product companies. Product management, on the other hand, is common in software firms.
This is because consumer product businesses need a top-of-the-mind recall of their products and brands because they mass market them.
According to Management Study Guide:
“Brand management is associated with consumer product companies whereas product management is associated with software companies. This is because consumer product companies need a top of the mind recall for their products and brands since they mass market them.”
Etymology of manager
The noun ‘manager’ comes from the verb ‘to manage,’ which came to the UK around 1560. It came from Italian maneggiare ‘to handle’ or ‘to control a horse.’ The Italian word came from the Latin noun manus ‘hand.’ The English word was also influenced by French manège ‘horsemanship.’
The Online Etymology Dictionary makes the following comment regarding the origin of the English word ‘manager’:
“1580s, ‘one who manages,’ agent noun from manage. Specific sense of ‘one who conducts a house of business or public institution’ is from 1705.”