What is quality improvement? Definition and examples?

Quality Improvement refers to the combined and unceasing efforts of everybody in a company to make everything about it, especially its production process, better. It is a systematic approach to the elimination or reduction of rework, waste, and losses in the production process.

Put simply, quality improvement (QI) refers to methods to improve the production process. It requires getting rid of or changing parts of the process that do not function optimally.

In manufacturing, for example, the term nearly always refers to the production process. However, management can target any part of a company or organization for QI.

There are several different methods for quality improvement. They cover people-based improvement, process improvement, and product improvement.


Quality improvement – common in healthcare

QI exists in all industries. However, we read about it more in the healthcare sector. If you search ‘quality improvement’ in Google, you will notice that the first two pages consist almost entirely of healthcare organizations.

In a 2007 BMJ article, Paul B Batalden and Frank Davidoff had the following definition of quality improvement in healthcare:

“We propose defining it as the combined and unceasing efforts of everyone – healthcare professionals, patients and their families, researchers, payers, planners and educators – to make the changes that will lead to better patient outcomes (health), better system performance (care) and better professional development.”

Product Improvement - Example
There are several different quality improvement methods. Many people say it is best to combine some of them.

Part of quality management

QI is part of quality management. It exists alongside quality control, quality assurance, and quality planning. Below is an explanation of the four parts that make up quality management:

Quality control

Quality control or QC is a system in manufacturing for maintaining standards. Inspectors examine the final product to make sure it meets standards and specifications. When the company provides a service, the inspector checks the end results.

Here is an example of ‘quality control’ in a sentence:

“The manufacturing team implemented rigorous quality control measures to ensure that every product met the company’s high standards before shipment.”

Quality assurance

Quality assurance or QA is a program for the systematic monitoring of different aspects of production. We also use QA for projects and services. QC occurs after the finished product is completed, while QA happens before.

Here is an example of ‘quality assurance’ in a sentence:

“The software development company established a quality assurance protocol that involved systematic testing at each stage of the development process to guarantee a bug-free user experience.”

Quality improvement

Quality improvement or QI focuses on improving the production process. However, the target could be any part of an organization.

One vital ingredient in successful and sustained improvement is how changes are introduced and implemented. “Taking a consistent approach is key,” says the Health Foundation.

The Health Foundation adds that it is important to adopt a combination of approaches to ensure improvements. This is especially the case in healthcare.

Here is an example of ‘quality improvement’ in a sentence:

“The hospital initiated a quality improvement program that focused on patient feedback, aiming to enhance service delivery and increase patient satisfaction scores.”

Quality planning

Quality planning or QP refers to the process of identifying which quality standards to focus on and then determine what to do.

Quality planning is all about figuring out how to make sure a project or product meets the right standards from the start. It involves deciding what “good quality” looks like and how to achieve it during the entire project.

For example, at the beginning of a project, a team might spend time setting clear quality goals and making a plan to meet those goals every step of the way. That way, they can avoid problems later and make sure the final result is something they’re proud of.


Video explanation

This video presentation, from our sister channel on YouTube – Marketing Business Network, explains what ‘Quality Improvement’ is using simple and easy-to-understand language and examples.