google_chrome_browser_icon

Google Chrome receiving significant speed boost thanks to new compression algorithm

Written by Joseph Nordqvist

Published: 22:22, January 20, 2016

Google Chrome is receiving a significant speed boost thanks to a new compression algorithm called Brotli which the tech giant says is up to 26 percent faster than its existing compression engine ‘Zopfli’ – quite an impressive jump in performance.

Brotli is a “whole new data format” which is capable of outperforming gzip for typical web assets (css, html, js) by 17-25%.

Google Web performance engineer Ilya Grigorik posted the following message on Google+ on Tuesday:

“Good news, Brotli compression is coming to a Chrome browser near you! Intent to ship, with LGTMs”


The tech giant first unveiled Brotli last September.

Google said the following about its new compression algorithm in a blog post:

“Brotli is roughly as fast as zlib’s Deflate implementation. At the same time, it compresses slightly more densely than LZMA and bzip2 on the Canterbury corpus.

“The higher data density is achieved by a 2nd order context modeling, re-use of entropy codes, larger memory window of past data and joint distribution codes. Just like Zopfli, the new algorithm is named after Swiss bakery products. Brötli means ‘small bread’ in Swiss German.”

The smaller compressed size provided by the new compression algorithm ‘Brotli’ allows for better space utilization and faster page loads.

Joseph Nordqvist Avatar

Other News

‘Buy Now, Pay Later’ may lift prices for shoppers who pay upfront, model finds

Sep 1, 2026

Fast delivery can shield nearby sellers from competition

Sep 1, 2026

World Bank says domestic reforms could unlock more trade within Africa

Sep 1, 2026

GoPro agrees Starman merger as action-camera maker looks to AI infrastructure

Sep 1, 2026

UK opens first challenges under £100 million AI procurement scheme

Aug 31, 2026

SLB to buy Kelvion in $4.1 billion deal as it expands into data center cooling

Aug 31, 2026

EU online sellers declared €38.8 billion in VAT through one-stop systems in 2025

Aug 31, 2026

IMF says stablecoins could cut payment costs but weaken monetary control

Aug 30, 2026

Middle East energy shock drives renewables push and fossil-fuel safeguards

Aug 30, 2026

Build-A-Bear cuts outlook as retail sales fall and wholesale growth slows

Aug 30, 2026

HP raises outlook as PC revenue climbs 18% despite lower unit volume

Aug 29, 2026

OECD growth edges up to 0.5% as G7 economies slow

Aug 29, 2026

G20 trade accelerates as imports and services strengthen in second quarter

Aug 29, 2026

Free electricity may help grids use excess wind and solar power

Aug 28, 2026

Gap raises profit outlook as namesake brand gains but Old Navy struggles

Aug 28, 2026

Why “90% remaining” can make a premium product look like better value

Aug 28, 2026

Working from home has created a new kind of presenteeism

Aug 27, 2026

Global real house prices fall 1.2%, but most markets still rise

Aug 27, 2026

Best Buy raises outlook as computing and AI glasses lift sales

Aug 27, 2026

EU imports rise faster than exports as China and US remain top partners

Aug 27, 2026