Google first quarter revenue rose by 12% to $17.3 billion

Google Inc posted first quarter revenue of $17.3 billion on Thursday, a 12 percent year on year increase.

The tech giant said that there was a 13 percent rise in the number of ads, or paid clicks.

However, the “cost per click” of ads fell by 7 percent in the first quarter.

Ad rates are lower on mobile devices and more users are accessing Google’s services on their smartphones and tablets – explaining the drop in “cost per click”.

Nonetheless ad revenue gained 11 percent in the quarter to $15.51 billion.

The company earned $6.57 per share, excluding items.

Net income increased to $3.59 billion, or $5.20 per share, from $3.45 billion.

According to Thomson Reuters I/B/E/S, analysts had expected the company to earn $6.60 per share on revenue of $17.50 billion.

Q1 2015 Financial Summary:

Google first quarter 2015 financial summary

Source: Google Inc

Patrick Pichette, CFO of Google, said:

“Google’s first quarter revenue was $17.3 billion, up 12% year on year. Excluding the net impact of foreign currency headwinds, revenue grew a healthy 17% year on year.

“We continue to see great momentum in our mobile advertising business and opportunities with brand advertisers.”


Discover more from Market Business News

Subscribe to get the latest posts sent to your email.