As a business in any industry, the key is to make sure that you are not only retaining your current customers but gradually growing your customer base as well. However, finding these new customers and bringing them in can be a challenge for those who may be feeling stagnant and are not sure about how to move forward. If you are a business wanting to bring in more people, here are five unique ideas to help grow your customer base.
1. Take part in more local events where you can physically speak with customers
Local events like trade shows or fairs are a great place to advertise your business. Here, you are able to engage directly with potential customers and provide them with information about your business as well as answer any questions that they may have in person.
Another marketing tool in your arsenal is promotional products, which you can hand out during the course of the event. This helps to get your name out there and, if you hand out high-quality promotional materials that make an impact on individuals, encourage them to return again. Just make sure that you use a great company like Mines Press to create these materials for your business.
2. Actively ask customers to provide you with reviews for your business
Many business owners may not ask customers for reviews, especially if they are fearful about receiving a negative one and having to deal with the repercussions. The issue? Many people trust reviews and personal referrals far more than other sources, and they can only get these if they see that customers are leaving reviews for your business.
Additionally, these reviews can help with SEO and will pop up when someone searches for your business, increasing the likelihood that you will land a lead. Make sure to actively encourage customer reviews in-person and online to grow your current customer base.
3. Ensure that your customers are getting their needs met and problems solved
Speaking of reviews, customers are going to be far likely to leave a few kind words on your website and in other places if their needs are being met. While the idea of running your business effectively is by no means unique, it is something that growing businesses may be overlooking, which means that it can be quite a novel idea for the average business owner.
If you haven’t already, seek out inbound call center solutions to support your growing business and the needs of your customers. Remember, customer service is the heart and soul of your business. If you want to build further, you have to maintain what you have.
4. Operate through your network and team up with local businesses
The best type of marketing is marketing done by someone else. One great way to increase the number of customers you have coming in is by tapping into your network and building partnerships. For example, let’s imagine that you are an orthodontist. If you have a business connection nearby who is a dentist, you can ask them to market your services to their customers as you do the same for them.
These beneficial business relationships can be a great way to tap into someone else’s customer base that may have a need for what your business does.
5. Run promotions that provide customers with a ridiculous amount of value
People love value. Therefore, it stands to reason that running promotions that provide more value than other local businesses is a great way to draw attention to your business. Whether this means offering something for free, greatly reducing its price, or pairing essential products and services together, seek to provide your new customers with value that makes them want to come back for more.
One way to get out the word for a special promotion without having to take too much time out of peoples’ days is to incorporate ringless voicemail into your marketing strategy. What are ringless voicemails? Ultimately, it’s a way to get info into your audience’s mailboxes without having to actually take time to call them. A lot of people prefer an informative ringless voicemail to picking up the phone.
While there are marketing basics that you will need to observe and execute, sometimes you have to get creative in order to experience the growth you are looking for. If you want to build your customer base, use the five tips above to get started!
Interesting related article: “What is a Trade Show?“