So, you have knowledge and the theory of marketing strategy down. You know these things with conviction. So, why are you still not getting customers or leads? This is what we will dive into in this article. The know-how and the tips here will help you be more successful in reaching the audience you wish to reach.
So many times, it is said that a business simply is not getting enough leads or customers. But what if it were an entirely different problem?
What do I mean by this? I mean that viewing it in terms of either that the business is successful if and only if it gets customers and/or leads – or, that the business is unsuccessful if and only if it does not get many customers and/or leads – this is a problematic view.
I will explain why!
In business we cannot fail to get customers – that is true
But viewing business in black-and-white terms like what was stated in the previous paragraph is a conundrum. It is one that we can step out of only if we decide to think differently.
Therefore, my number one item on this to-do list on how to reach your audience successfully is to think differently.
You might ask: “How?” That is what I want to talk about in this article
Thinking differently does not mean that you achieve magic or even that your everyday thoughts change. I think it is a common misconception that business owners and employees have that they must change the way they think about things. But this is only partially true. Of course, it should be mentioned that changing the way we think is not a bad thing. However, making sure that we are open to new possibilities in business is just as important, if not more important, than changing the way we think.
That brings me to my second point, which is being open to new possibilities. It stems from thinking differently, of course. That is why it comes second on the to-do list to making sure you are reaching your audience successfully.
You might ask whether there are more practical tips on this subject
Of course there are. But the right mindset will help you as a business owner as well as the actual actions you must take to get results.
It is almost paradoxical to think of it this way. For example, many people think that business success is achieved through action. They are not wrong, of course. But they miss a clear point. The impetus driving that action must have come from somewhere. So, they miss the point that business owners and leaders of such organizations as businesses and other types of workplaces ought to think about asking why they are performing a certain action. That is what I call the motivating force.
The motivating force is something that is overlooked often. This is because it is abstract. I think it is very abstract, but it is just as important to put into practice as the more “practical” skills, or as some businesspeople like to say, “the hard skills.” (They could be the “soft” skills as well).
I have had the experience of thinking that practicality was all that mattered. In this world of practicality, then, all that mattered was action. If you take the right action, then you will succeed. But life is really not that simple. I learned that through trial and error. I learned it through many different experiences. Perhaps you are nodding your head in agreement or in disagreement with this statement.
The reality is a bit different than that thought which I just explained. The thought that taking the right action will always lead to the right result is a bit like predicting the future. It is just not possible.
That leaves us in a predicament. Do we just continue taking actions we consider to be right and wish for success? Or do we think and reflect all the time about everything, considering our actions? I think a little bit of both of those sentiments reflected by those two questions is appropriate and helpful.
So, how does this apply to the world of marketing?
It applies because reaching your customers is a similar predicament. The first part of the predicament is that you do not know who your best customers are. The second part of the problem, or dilemma, as it might be called, is that you do not know how to reach those customers. It is almost like two axes have been thrown at you, and you do not know which one to catch, if either of them, because they are obviously dangerous to catch. This may be a bit of a stretch of the example, but have you tried dodging the axes? Perhaps there is no predicament at all.
The right answer in this situation is that there is no paradox. I think that reaching customers is a matter of action, no matter what the scenario is. You might ask yourself endlessly whether you are appealing to the right customers or using the right marketing techniques to reach the best customers, etc. (This is not to discount the real value of market research, of course). But the key is (or at least the goal is) to just reach out to potential customers. The questions and research can be performed later (to a certain degree). I am not suggesting you just throw flyers out your window if you live in a large apartment building with a balcony that looks onto the street, the flyers pertaining to your business. However, a certain degree of this must be done in the business world. If you do not take aim and shoot occasionally (or preferably more often), your business idea is never going to advance.
How does this relate to the translation world?
Translation services can make your business more appealing to different target markets. Think of it as the icing on the cake. There is also the analogy that if your business is doing most things right, it will be successful. Therefore, there is the parallel between this and document translation services because if your business seeks a global, international, or multilingual presence, it must reach out to the customers or potential new customers in a language that those very people speak that the business is trying to reach. Otherwise, it is like the example I gave in which you are throwing flyers out the window of your lofty apartment building.
Future Group can help with these goals in terms of your business reaching its goals in marketing to the right people. That is because no one wants to get stuck in a situation marketing to the wrong crowd. Of course, there are more strategies like narrowing down the theoretical “crowd” to a much smaller number. This can help enormously. That is why I recommend doing market research before engaging in direct marketing. This can help your business find the right people before hitting the proverbial send button to actually initiate contact with those people.
Giving up too soon
There is also a final tip I want to provide. It is that people do not stick around long enough to see the results happen. Sometimes, you might get so caught up in trying to get customers and new clients that the moment something does not work in your favor or in your business’s favor, you might give up. This does not apply to everyone, of course. We all different ways to handle our personal affairs and business affairs. But how often do you hear it lamented that someone gave up something too soon?
It should be said that this is a very common lament that people have in their lives. It is not to say that there is something wrong with having regrets. But, if you as a business owner, have the intuition that something is not going according to plan or is not going “right” in your mind, I would encourage you to stop and think about it for a minute. What could explain the marketing plan not going “right” in your mind? Are there other steps you could take to detach from the feeling that the marketing plan is not going “correctly” because it did not go exactly as you planned it to go? I refer to this because it has to do with mindset. Ultimately, mindset is the most important thing you can have in creating a marketing plan to reach the most customers. There might be disagreement as to what extent we have control over our mindset. I say that we have complete control over our mindset. Especially in business, in this creative realm that we call the marketplace, there is freedom to control our mindset. And that can ultimately end up leading to all the success in the world.
Give that a try, and see where it lands you. I will be thinking about marketing and business for the weeks and months to come.
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