Do you have a company car that isn’t “pulling its weight?” If the answer is “yes,” that’s never good. In 2024, it is true that a lot of advertising for any company is done on social media, as well as on a company website, but that doesn’t mean you can’t have an advert driving around in your local area too!
So, if you are considering turning your company car(s) into a driveable advert, here are some of the key points you need to think about.
Use Signage
Even if you are the modern-day Picasso, there is nothing to be gained by hand painting a sign on the side of a car! You can design the advert by all means, but you should opt for professional car signage options.
These are usually stickers, which are transferred onto the side of a vehicle and are designed to be long-lasting. They are cheap, too; and less time-consuming than hand painting a fleet of cars!
Choose a Car Model For Your Brand
This is where you need to think about the image you want to promote with your car signage, as well as your business. Do you want to give customers a more retro vibe with your car adverts? Or do you want to promote a more modern, sleek look?
When it comes to placing adverts on the side of cars, it is always best if you have more than one car to ensure that the fleet is made up of the same car type, be it a Ford Festiva or an SUV. The type of car you choose is part of the brand and as such, having mismatched cars can at best be considered confusing—and at worst, unprofessional.
Choose Simple Colors
If you are placing an advert for a car to promote your business, chances are that you will already have a logo and some company colors. If you don’t, now is the time to look into signage options and color schemes to get the advert on the car seen, and to associate it with your brand. So, look into choosing simple colors to promote your business—primary colors or black and white are the most popular and eye-catching.
Professional Cleans Only
Even the highest-quality car signs will have the odd splash of mud go across them eventually, and you will need to keep the car clean to ensure that all of the information is visible—and to keep up a professional image of your company. Nobody wants to hire a company that has a sign covered with mud or dirt!
However, it is always worth paying a bit extra to ensure that all of the information on the side of the car does not fade and that any stickers remain as bold as they need to be. So, look around in your local area for professional car cleaning to help those stickers stay where they need to, and to get your money’s worth for the adverts.
Drive It Around!
There is little to no point in having a car (or a fleet of cars) made up to be mobile adverts if they are going to sit in the front of your company lot or be hidden away in a garage. So, make sure that when you are running company errands, or when you are meeting with clients, you drive the car that has the advert on it.
If you have staff members, make sure that they drive the car(s) too if they are traveling on business, as this will get your car advert seen by more people, and will get more people enquiring about your business.
Interesting Related Article: “How POAS Marketing work for online advertisements?“