EU

In Campaign to keep Britain in EU to be headed by ex-M&S boss

Published: 16:02, October 10, 2015

Ex-Executive Chairman of Marks & Spencer and current Chairman of online grocer Ocado, Stuart Rose (Lord Rose), a Tory peer, is to head the campaign for the United Kingdom to remain within the European Union (EU).

The In Campaign will be a cross-party effort to get the British population to vote in favour of staying within the EU in a referendum that Prime Minister David Cameron has promised by the end of 2017.

Lord Rose, one of Britain’s best-known business people, firmly believes that the UK is “stronger in Europe”. He warns that to leave the trading bloc would be a dangerous and reckless.

Lord Rose In CampaignMr. Cameron is more likely to associate himself with the In Campaign now that it is headed by a Tory peer.

Lord Rose added:

“The choice in the coming referendum is between remaining stronger, safer and better off inside Europe, or taking a leap into the unknown, risking our prosperity, threatening our safety, and diminishing our influence in the world.”



Britain’s business community is worried about losing easy access to its main export markets. There is also concern about the impact on the UK’s financial services industry if Brits vote in favor of Brexit.

In Campaign hopes Merkel will help

Mr. Cameron held talks with Angela Merkel, Germany’s Chancellor, at Chequers on Friday. He repeated his desire to secure reforms and then keep his country inside a reformed EU.

The In Campaign hopes Ms. Merkel will help get the reforms Mr. Cameron is seeking.

According to a Downing Street spokesperson, Mr. Cameron believes the talks were “progressing well”, but added that there still remained “much to be worked through in order to find a solution.”

The announcement of Lord Rose’s appointment coincided with the announcement that a Treasury Select Committee was conducting a ‘costs and benefits’ study of Britain’s membership of the EU.

Rt Hon Andrew Tyrie MP, Chairman of the Treasury Committee, said:

“This inquiry will be wide-ranging, dealing with all the economic and financial consequences of the UK’s EU membership, and the impact of departure.”

“The Committee’s job will be to attempt to marshal the evidence on this important question into a coherent form, enabling the electorate to make a more informed decision. It welcomes evidence from all those with views and expertise.”

Much of the British press had expected a left-of-centre campaign to keep Britain in the EU. Lord Rose’s appointment clearly shows that the political spectrum reaches as far as the right of centre too. If Mr. Cameron finally decides to recommend Britain remain within the EU, he will probably associate himself with the current In Campaign.

Vote Leave – the UK’s ‘Out Campaign’

On October 8th, the campaign to get Britain out of the EU – Vote Leave – was announced. It is backed financially by several well-known millionaires who have helped fund the Labour, Conservative and UKIP parties.

Vote Leave is supported by three main groups:

– Business for Britain

– Conservatives for Britain

– The Labour Leave Campaign.

According to Steve Baker MP, Co-Chairman of Conservatives for Britain:

“Conservatives for Britain supports the Prime Minister’s attempt to negotiate a fundamentally different relationship with the EU. But we also support the creation of a professional cross-party campaign that can fight the referendum if the EU does not give the PM fundamental change. Such a campaign cannot be built in a few weeks. Work must start now.”

Vote Leave started its campaign by telling the British population that about ₤350 million of taxpayers’ money is sent to Brussels from the UK every week. That is equivalent to ₤20 billion, or more than 50 major state-of-the-art teaching hospitals each year.

Video – The In Campaign

In this BBC News video, Lucy Thomas, from the In Campain, talks about her campaign and the Vote Leave group (that wants Brexit).

Christian Nordqvist Avatar

Other News

A change of month can make a sale feel farther away, marketing study suggests

Nov 2, 2026

New and established brands drew different responses to advertising appeals in study

Nov 2, 2026

Community promotions gave lesser-known authors a sales lift in Quebec study

Nov 2, 2026

Believable price guarantees linked to greater trust in retailer survey

Nov 1, 2026

Where customers receive free samples can affect what they do next

Nov 1, 2026

Branded search ads showed no clear sales lift in small business tests

Nov 1, 2026

Tokenized markets promise faster trades, but legal rights and liquidity remain unresolved

Nov 1, 2026

Internet coverage alone cannot close the digital divide, World Bank says

Nov 1, 2026

Energy upgrades can save businesses money, but financing the work remains a hurdle

Nov 1, 2026

Why tighter credit can disrupt supply chains before orders disappear

Oct 31, 2026

South Africa plans a more open payments system as digital transactions grow

Oct 31, 2026

African cities face a jobs test as urban populations grow

Oct 31, 2026

Online platforms can open foreign markets, but sellers still face costs

Oct 31, 2026

Trade barriers beyond tariffs can keep Balkan exporters from growing

Oct 31, 2026

Off-grid solar reaches more customers, but affordability limits its growth

Oct 31, 2026

World Bank survey finds a wide gap in business innovation across economies

Oct 30, 2026

Air conditioning is adding a growing challenge for electricity grids

Oct 30, 2026

Fewer bidders can make public contracts harder for businesses and taxpayers

Oct 30, 2026

Small firms’ productivity gap is wider in manufacturing than services

Oct 30, 2026

Battery storage is expanding beyond emergency grid support

Oct 30, 2026