Intel will be merging its PC and mobile processor divisions and create a new Client Computing Group, which will include the teams that develop its Core processors for PCs as well as those that develop Atom chips for smartphones and tablets.
An internal email from CEO Brian Krzanich announced the changes, according to Intel spokesman Chuck Mulloy.
Mulloy said that the change is designed to improve communication between product teams.
The lines between the PC and mobile processor market is narrowing. For example, Intel’s Core M processors are used in both laptops and tablets. As a result the company’s current structure doesn’t accurately follow the market anymore.
“Industry-wide, the lines have been blurring,” Mulloy said. “The question is whether we’re organized to map to where the market is going.”
The change will go into effect sometime after January 1 and the leader of the current PC Client Group will be in charge of operating the new Client Computing Group.
The Mobile and Communications Group will have some of its team join the new client group, with the rest joining a new wireless R&D group.
The current leader of the mobile group, Herman Eul, will be overseeing the transition until the end of the first quarter after which a new role for him will be announced.
Intel is currently trying to increase its presence in the smartphone and tablet chips market, which is currently dominated by the UK firm Arm Holdings.
In its third quarter the Mobile and Communications Group posted an operating loss of over $1 billion as it has been actively paying tablet makers to try and get them to use their chips.
Intel has said that one of its goals is for 40 million new tablets to use its processors this year.
