iPhone 6 sales gives Apple the biggest UK market share ever

The iPhone 6 has sold extremely well in the UK in its third quarter, pushing Apple to gain its biggest share of the British smartphone market ever.

Since the launch of the iPhone 6 two months ago Apple’s market share in the UK rose by 10.4% for Q3, according to analyst house Kantar Worldpanel ComTech. Market share is the percentage of sales of one company in relation to the market total.

Apple currently holds 39.5 percent of the smartphone market in the UK – the highest its ever had in the country.

Many British consumers are buying Apple’s latest smartphones because they come equipped with larger screens than their predecessors and have a sleek design.

The iPhone 6 is particularly popular among males aged between 16 and 24.

The fact that Apple’s market share in the UK has increased isn’t much of a surprise given the amount of demand for the new smartphones.

Dominic Sunnebo, global strategic insight director at Kantar, told V3:

“The UK has always been Apple’s strongest market within Europe anyway, so as an overall share number it is no surprise that the UK is the largest. I think a lot of the bounce in share is essentially caused by pent-up demand for a larger iPhone,”

“Where [Apple] was struggling is in attracting more customers across from competitors like Samsung and HTC, and I think what we haven’t yet seen is that really change around,”

“What we need to look at over the next couple of months is once the pent-up demand is satisfied, once supply catches up with demand, are we going to start seeing people switching from competitive brands.”

In the UK the iPhone 6 Plus devices is not as popular as the iPhone 6 models though, with four iPhone 6 phones being sold for every iPhone 6 Plus phone.