Kraft recalls 6.5 million boxes of its Macaroni & Cheese dinners

Kraft Foods Group announced a recall of 6.5 million boxes of its Macaroni & Cheese dinners because some of them may contain small pieces of metal.

Joyce Hodel, a Kraft spokeswoman, said in a statement:

“We believe a piece of stainless steel got wedged in a metal piece of equipment, which may have generated friction that resulted in small pieces of metal potentially falling into the product,”

“We deeply apologize to the consumers we have disappointed.”

The company said that so far there have been eight incidents of people finding metal in the boxes. It hasn’t been informed of any injuries yet.

Customers who have bought the affected boxes can ask for a full refund

According to Kraft, the recall applies to 7.25-ounce packs of “original” flavor of the product with “best when used by” dates of Sept. 18, 2015 through Oct. 11, 2015. The products have the manufacturing code “C2″.

The affected boxes were shipped to customers in the U.S., Puerto Rico, and some Caribbean and South American countries.

The recall covers 242,000 cases of the product.

Kraft said that customers who have purchased this product should return it to the store where they bought it for an exchange or full refund.

Consumers also can contact Kraft Foods Consumer Relations at 1-800-816-9432 between 9 a.m. and 6 p.m. ET.

 

The recall is yet another blow to the brand’s image

Kraft is facing increasing competition from other brands that are trying to use more natural ingredients.

News that some of its products may contain pieces of metal is certainly not going to help the brand’s image and only adds to increasing concern about the quality of its products.

In 2011 Kraft issued a recall of around 137,000 cases of Velveeta Shells & Cheese single-serve cups because of the “possible presence” of thin pieces of wire.