marijuana shop

Update 1: Marijuana sales drop in Colorado, first time since legalization

Written by Joseph Nordqvist

Published: 15:06, November 12, 2014

Marijuana sales in Colorado have decreased for the first time since the state legalized the drug in January, according to tax data released this week.

Sales for both recreational and medical use of cannabis have fallen.

In September Colorado brought in a total of $7.2 million in taxes and fees from recreational and medical marijuana sales, down from $7.7 million that the state brought in the previous month.

The Colorado Department of Revenue said retailers sold $31,626,965 in recreational marijuana in September, down 7.3 percent from August’s retail sales of $34,125,200.

Sales of medical marijuana also dropped, by 2.9 percent in September down to $31,626,965, from $33,370,431 in August

The drop comes to many as a surprise, given that sales had been growing steadily since Colorado became the first state to legalize selling cannabis to people over the age of 21.

Industry experts say that this sudden bump and slowdown is not going to last long though. Michael Elliott, executive director of the Marijuana Industry Group, said that the drop in sales occurred because of a decrease in tourism in the state (which usually occurs between the summer and winter months in Colorado). Tourists are often the biggest consumers of marijuana in the state.

Marijuana Dispensary

The Colorado Department of Revenue conducted a study that found that people traveling to Colorado from out-of-state account for 44% of marijuana sales in large urban areas, and account for almost 90% of sales in the state’s touristy mountain destinations.

Dispensary owners have said that they are not optimistic that October sales will pick up, however, as soon as the ski resorts open, then sales will begin to increase again. Some estimate that total marijuana sales could be worth $700 million this year, with recreational marijuana sales accounting for between $300 million and $400 million.

Colorado’s third largest city, Aurora, has just seen its first recreational dispensary open in October, and more are expected to come.

Since Jan. 1, Colorado has generated over $52.4 million in taxes, licenses and fees for recreational and medical marijuana.

Update 1 (19:57 CST):

It should be noted that this year Washington state has also legalized selling recreational marijuana. Oregon, Washington, D.C., and Alaska have also recently had measures go through that will soon legalize the sale of recreational marijuana in those states as well.

Once dispensaries and marijuana shops open in these states then it’s almost certain that recreational marijuana sales in the US will increase as a whole.

Joseph Nordqvist Avatar

Other News

Novel product ideas can be harder to try but more rewarding afterward

Nov 14, 2026

What is in an online cart can influence whether shoppers check out

Nov 14, 2026

Subscription plans can miss customers who would save money, Lyft research finds

Nov 14, 2026

Workers with worse shifts than their colleagues were more likely to leave, restaurant study finds

Nov 14, 2026

More product options do not always reach more customers, cosmetics study finds

Nov 14, 2026

EU household spending grew in 2025 as communication purchases led gains

Nov 13, 2026

Ad experiments can help predict which campaigns drive additional sales

Nov 13, 2026

Browser choice screens lifted Firefox usage in Europe, researchers find

Nov 13, 2026

Online product rankings can cut shipping costs without reducing sales, experiment finds

Nov 13, 2026

Large companies lead EU service exports, but smaller firms dominate in some markets

Nov 13, 2026

Cart reminder timing is linked to different shopper responses

Nov 12, 2026

AI labels changed how consumers judged food images in three experiments

Nov 12, 2026

Shared AI tools were linked to higher sales for small online sellers

Nov 12, 2026

An image ad people like may not be the one they remember

Nov 12, 2026

Upfront rental prices changed competition as nightly rates rose in a study

Nov 12, 2026

Showing payment options earlier can influence online purchase decisions

Nov 11, 2026

Cash-back offers for positive reviews brought more responses but fewer repeat purchases

Nov 11, 2026

Turning a free business service into a paid one is harder than changing the price

Nov 11, 2026

Small businesses that sought customer feedback reported higher revenue in Rwanda experiment

Nov 11, 2026

Checkbox coupons were less effective than direct discounts in an online shopping experiment

Nov 11, 2026