The New Year is here, and it’s time we talk about how it will impact businesses, especially how we promote them. In this article we will discuss the marketing trends of 2019 and see how this new year will shape the business landscape.
Content Continues to Dominate
Have you heard the expression that “Content is King”? If not, then it’s high time you make this your motto. Today, content has become everything. You have to provoke your audience, inspire them and engage their thinking ability. Exciting your audience is an effective way to appeal to their emotion. This is the recipe for successful and valuable content that people will want to read.
The goal is much more than putting content in front of people and hoping they respond to it. Instead, you have to encourage them to share your content and engage with it. It doesn’t matter whether you have an article or video, you have to make room for two-way communication. It’s important to build trust and let people know you appreciate their business
Chatbots
Chatbots will have a more significant place in marketing this year. Customer service is important, but the fact is, people don’t feel comfortable talking to a person on the phone, or through social platforms now. This is where chatbots come into play.
Integrate AI into your website to answer user’s questions. You can do so many things with AI without sacrificing personality. The worldwide chatbot market will cross the $1 Billion mark by 2025. It’s growing at a steady rate of 24% every year.
Voice Search
Voice-based commerce sales reached $2 billion by the end of 2017. This figure is projected to go up to $40 billion by 2022. Voice searching is an ingenious technology. People prefer speaking to a smart speaker to place orders instead of typing stuff.
Voice search has made online searching much easier. Now you can easily find out information without the need of pulling out your device. This reduces screen time and effort.
Vertical Video
2018 left no confusion that video will be imperative. It’s time you use it as an aspect of your marketing efforts. YouTube is the largest search engine after Google. Video is not going anywhere, and you have to optimise it for every platform including Facebook, Instagram, etc. You can publish anything you like from animated videos, demos interviews, etc. Try to engage with your audience through live streams.
Gen-Z
When it comes to measuring customer experience, find and target a specific audience. This way, you will have a good return on your marketing efforts.
Generation Z is getting older, they are entering professional life and will have the buying power in the future. So, it will be a lot better if you rework your marketing effort and focus on them. This way, you will have loyal customers for years. You have to search topics that interest Gen Z most. This year, we will see companies making drastic measures to accommodate this pending change.