Oculus is addressing one of the main barriers preventing people from making the VR jump: its high cost.
The Facebook-owned VR company announced a massive $200 price drop on the Oculus Rift hardware bundle, making the headset more affordable for a mainstream market.
One of the main reasons VR headset sales have failed to impress investors comes down to its high price, prompting consumers to postpone purchases until VR hardware becomes cheaper.

In an interview with Polygon earlier this week, Jason Rubin, Oculus VP of content, said that the firm has āgiven hundreds of thousands of demosā, and at the end of each demo Oculus gives out a survey for feedback on the user experience.
āAll the surveys say āThis is awesome. I want to buy VR.ā The vast majority of people are blown away; those that donāt buy, the number one reason they donāt buy is price,ā Rubin said.
Nate Mitchell, Co-Founder and vice president of product at Oculus, said in an official blog postĀ that the price-cut represents another major step forward in making VR available to everyone.
āWeāre coming up on the one-year anniversary of shipping Rift, and the quality of content, the breadth of experiences, and the commitment from the developer community have never been stronger.
āAs we look to the year ahead, weāre focused on driving the industry forward by bringing VR to more people with the best products and the leading VR content line-up.
āThat starts with making PC VR as affordable as possible. Weāre excited to announce that starting today, Rift plus Touch is now only $598 (from $798). If you already have Rift, Touch is now only $99, and the price of an additional Oculus Sensor is now $59.ā