Most attorneys know crucial SEO is for success in the online marketplace. It’s important to be a leader in the online marketplace with Google’s featured search snippets and direct answers.
While travel videos may not be the best choice for your law practice, there is one thing that is – Reviews. Reviews help lawyers get the best marketing possible.
Here is how reviews can help with SEO and improve your Google rankings.
More Keywords from Customer Feedback
Although you may not have thought of your clients in this way before, it might change after reading this article.
Instead of viewing reviews as feedback, consider them content. That’s how Google views them. Google receives new content every time a customer reviews you. It doesn’t matter if it’s good or bad. The review will probably contain keywords that apply to your practice or its location.
Google can gain a better understanding of your practice by using this information to position you higher in the Search Engine Results Pages (SERPS).
The result is often higher rankings for your target keywords because of the keyword density in reviews and a higher Click-through rate (CTR) due to better user intent matches.
Get an Edge Over your Competitors and Improve your CTR
Your competitors are focusing their SEO efforts on website navigation, code, and search terms. You can tap into reviews to find a fantastic opportunity to gain an edge.
Your listings will be transformed by collecting reviews and installing rich snippets on the website. These listings will appear in Rich Results listings. These icons are luxurious and will attract searchers’ attention. They’ll make you stand out, but it’s not enough. While it’s easy for brands to deny claims, it’s exceedingly difficult to dispute reviews written by actual people.
Review = brand trust, which can lead to higher CTR than your competition, regardless of where you are in the SERPs.
What does this all mean for SEO? A higher CTR is one ranking factor for Google. Google considers your site more popular if it has more visitors. Google loves to give users the best experience, so it is likely that you will see an increase in your rankings because of this increased traffic.
Your listing will display the golden stars you have collected.
Google Reviews are Trusted
One thing has remained constant over the past 5 years of SEO: the importance and value of high-quality linking. Although we are not specifically referring to links, the fundamental principle of good reviews is the same.
Google is clever. It has developed a method of understanding reviews as well as searchers. Positive reviews signify to Google – just as a link would – that your site/product/business is of high quality and is, therefore, highly valuable.
It is not a coincidence that Google shows businesses with high quality reviews often first. This all boils down to Google wanting to supply its users the best possible experience from start to finish.
You will be able to rank at the top of Google results if you focus on customer service and gathering high-quality reviews.
Google is clever. It has developed a method of understanding reviews as well as search engines. Positive reviews signify to Google – just as a link would – that your site/product/business is of high quality and are, therefore, highly valuable.
It is not a coincidence that Google shows businesses with high quality reviews often first. This all boils down to Google wanting to supply its users the best possible experience from start to finish.
You will be able to rank at the top of Google results if you focus on customer service and getting high-quality reviews.
SEO can reap the rewards of responding to reviews in many different ways
- Google will crawl more keywords
- Customers will likely see you interact with them regularly, which could indicate that your website is frequently updated.
- Customer can quickly respond to negative reviews. This will help you improve your customer review ranking and could even result in the customer deleting it.
Bounce rates can be affected by genuine customer reviews
A high bounce rate can be a major killer for SEO rankings, as many SEO professionals and webmasters are well aware. What if we told you?
Local SEO: Benefits of reviews
While reviews are important for SEO in all businesses, local rankings make them even more crucial.
This is due to the way local business reviews are presented. As they contain much less information than a standard listing with a meta description, reviews become a key sign of quality for searchers, as well as helping you to distinguish yourselves from your competitors.
As 48% of people visit a company’s website after reading positive reviews, you’re likely to see an uplift in traffic of the bottom of this, which is another Google ranking signal.
Reviews are an effective way to increase the likelihood of your visitors contacting you. It is important to have reviews. Reviews improve brand trust and consumer knowledge. This means that people will spend more time on your site and convert more often. What is the result? The result? A lower bounce rate, and higher Google rankings.
Interesting related article: “What is Digital Marketing?“