The goal of any business is to maximise profits. This goal is achieved by increasing the number of sales and increasing the price of an individual sale.
The modern realities of online sales are such that users do not want to read detailed text descriptions of products. They prefer to see high-quality and relevant images in order to make a purchasing decision. This is where photo editing services play a crucial role, as professionally edited images can significantly enhance the appeal of products, driving more sales.
The modern world has made users spoiled and quite picky. With the advent of artificial intelligence and global automation, companies also need to adapt to the rapid pace of change. A striking example is a service that allows you to take a photo for documents online, and then pick it up at a convenient time on the next Rite-Aid Passport Photo Same Day. This approach saves a person’s precious time and increases the likelihood that more and more people will turn to innovative ways to accomplish everyday tasks.
To analyse the effectiveness of content, marketers use data on the trajectory of the eye movement of website visitors (eye-tracking). The results of these studies allow us to draw several conclusions:
- Large bright pictures often go unnoticed. The user perceives them as a design element of the page and does not fix their eyes on them;
- People spend more time looking at images of products and photos of real people (not those who just act as models);
- In online sales, product pictures are very important: this is the only opportunity for online buyers to get an idea of the product, as well as compare it with analogues;
- If an online resource sells the services of a professional (designer, photographer, freelancer, journalist) or is a personal blog, users expect to see a personal photo of the site owner.
Transformation
A tool that can be used to correct compositional errors and rotate an image.
A good composition can be collected at the shooting stage. But if you see that an adjustment is needed, then the transformation will help.
The criteria for the correct composition:
- product is in the foreground
- The background fills the space around the subject in such a way that it is not crowded or too spacious
Framing
Cropping will help remove excess background if the subject is too spacious. You will feel it: look at the photo and answer the question “Who is the main character”? If there is too much background and this is the first thing you notice, then the accent is definitely broken. Reduce the background space so that the subject stands in the centre and catches the eye at first sight.
Turn
Rotation will help align the horizontals and verticals. If during shooting you did not use a tripod, then the problem with horizontals and verticals is quite typical. When processing a photograph, always check whether the table surface is level relative to the horizon and whether the object falls a little to the right or left.
If any of the above is found, be sure to correct it. The programs have rulers that will help you check the accuracy. Use them, do not trust the eye, because if it lets you down on the shooting day, it can also let you down during processing.
Colour Correction
The tool helps to correct colour nuances. You can change the brightness, contrast and colour of the image.
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Brightness
The higher you set it, the lighter the frame becomes. Be careful: By increasing the brightness, you make not only the highlights brighter, but also the shadows. If you increase the brightness too much, the photo will lose “delicious” contrasts and look unnatural.
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Contrast
Contrast is the difference between light and dark areas. By increasing the contrast, you show emphasis. Colours from faded become pronounced, mid-tones disappear, and the shadow deepens and emphasises the light more strongly. When changing the contrast, pay close attention to the intermediate colours so as not to lose softness between light and dark transitions.
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Colour Rendering
Colour reproduction is responsible for the colour hue and saturation. Colour characteristics are also important to correct. Bring the photo to the desired shade. The colours in the photo should be as close as possible to the colours of the real product.
If possible, check the result on different screens. View the finished photo on another monitor, tablet, or phone. Make sure the colour is displayed correctly.
The fact is that each monitor has its own colour settings. The same colour may look different on different devices. It is desirable that the colour reproduction of your monitor be close to the average.
If the colour on other monitors is very different from the original colour of the product, then we advise you to colour-calibrate your monitor and process the photo again.
If you make a mistake with the shade of colour on the storefront, you can get negative reviews from customers.
Be careful: the colour changes even if you increase the brightness or add contrast. Therefore, watch out for changes in colour reproduction on all fronts.
Retouch
This tool removes minor imperfections from a photo: dust particles, specks, scratches, dents, and other unnecessary defects.
White Balance For Aesthetics
Depending on the software you use to edit your photo, you are able to use white balance presets. However, it’s still best to set the white balance manually with the right colour temperature so that you can recreate the feelings and emotions you had when you took the photo.
This is the key to maintaining realism and getting the right colours so as not to distract the viewer from your visual message.
Conclusion
A product in an online store is not only the subject of sale. This is its visual “wrapper”. According to the photo, site visitors meet the product and “read” its potential beneficial effect. The reason for which they were going to buy it. Therefore, it is so important to beautifully show the merits of your proposal. And the correct processing of photos will help you a lot in this!