When we think about Google Ads, we instantly picture the four ads on top of the search engine result pages. Yet Google Ads is so much more. With the right investment, Google Adwords can be a useful tool to reach a wider audience, and attract more leads. Pay-Per-Click (PPC) advertising can drive constant traffic to your website, thereby leading to new customers and increased sales.
However, if you are a business owner or entrepreneur with no expertise in Adwords, a Google Adwords Agency can design campaigns that include different kinds of search and display networks, and video ads.
According to LAUNCHPRESSO, which has a Google Ad Grants Guide, some non-profit organizations are entitled to free advertising.
Here, we have outlined the top 4 reasons why you should include Google Ads in your marketing campaigns.
Easier And Faster Than SEO
Many businesses resort to SEO to boost sales, and reach their target audience; however, the results are slow and not always guaranteed. It can take several months after you first start SEO to see results, while PPC gets you almost instant results. With SEO, the competition is intense, as large companies already rank at the top of SERPs for most keywords. Adwords is a quick and fast way to get you on the first few pages of Google; in fact, research has shown that PPC adds can put you on the first page for a specific search item within a day.
Helps You Reach Your Target Audience
Most people search on Google for different products and services before settling for a specific brand or business. Adwords ensures that your ads are relevant to the user through a contextual keyword targeting technique – this showcases your ads only to people who are interested in purchasing your product or service.
The geo-targeting option by Google Ads further helps businesses reach their local audience, as these are only shown to people in a specific geographical location. This is particularly useful for local businesses, as it helps them hyper target their ads.
Helps Reach Mobile Customers
Adwords allows you to create mobile versions of your ads to optimise them for mobile viewing.
According to the Pew Research Center, a majority of Americans – 96% – own a mobile phone, and 37% of U.S. adults say that they mostly use a smartphone to access the internet.
Similarly, with 82% of smartphone users actively searching for businesses near them, mobile ads are an excellent marketing strategy for those on the move.
Google Ads allows businesses to tap into this demographic through various mobile optimisation options that target consumers through text and image ads. For example, if your business consists of a local café, mobile ads can help you reach potential customers quickly. Walking through town, someone might be looking for a bite to eat, and they might search for nearby cafes on their smartphone. If they see your mobile optimised ad show up right there and then, you might gain a new customer.
Increase In Revenue
Many businesses have now turned towards AdWords for their marketing needs. This also explains why Google Ad has been the search engine giant’s biggest revenue generating tactic.
According to Google, businesses make an average of 8$ for every $1 they spend on ads.
This is why with the right ad campaign and sufficient budgets, businesses can reach their target audience, boost sales, and see a rise in their long and short term ROI.
Deciding whether to pay for Google ads forms part of the umbrella term digital marketing, online marketing, or Internet marketing. Since the advent of the Internet, marketing strategies have changed significantly.