A lot of firms manage to promote their website and increase their traffic, but they don’t understand how to convert their visitors into paying customers or prospects. A prospect is a consumer who you believe could turn into a customer.
If you are seeking tor rejuvinate your brand and increase the number of visitors to your website, continue reading.
Display customer-focused content
Several companies, when talking about themselves, start writing with ‘We are this,’ ‘We are doing this.’ Try not to tell the story of your firm, but ask questions about the visitor’s needs. The consumers visiting your site are not interested in you, they only care about their own needs. Therefore, you need to talk about them in words like ‘You get this,’ ‘You can use this,’ and shift from WE to YOU.
Use the same approach that successful traveling salespeople use. They always get the people they meet to speak, so that they can find out what their needs and priorites are.
Display people’s comments
Testimonials, case studies, and social references and recommendations are excellent ways to show to the visitors how effective and satisfying your products are. These are high-converting elements that can attract people and convince him them to start spending money on your products or services.
You can display reviews from different clients. If some well-known people have used your products, ask them to make testimonial videos that you can share on your site with their permission. This can build visitors’ trust and confidence in you. They are more likely to perceive your company as a high-quality, well-run, professional, and successful operation.
Offer free trials
A large number of renowned firms like YouTube and Netflix offer free trials to consumers. Who doesn’t like a free trial? There are many reasons for this. It helps them to build faith in the quality of the products and services that you offer. Also, they know that they have not committed themselves yet, but are learning more and more about your company, brand, and what it offers. This way, they can compare different brands before deciding on which one they like the most.
Create an effective CTA
CTAs or calls to action are a vital part of any website as they allow you to speak for yourself. CTA’s like ‘Try it now,’ ‘read more,’ ‘Buy 1 now and get one free’, or ‘Get 15% discount now’ can be very useful in persuading visitors to make a purchase or pursue a specific action now.
However, for it to work, the CTA should be easy to spot and written in a font that is clear and properly aligned. Professional digital agencies like Pixelcarve Toronto Web Design can take care of everything, from the font to the style of your CTA. Effective CTAs can improve your conversion rate significantly. Conversion rate refers to the percentage of visitors who become paying customers.
Create a thank-you page
This is something that most firms forget to do, but it can be beneficial in increasing customer engagement on your page. Most visitors who make a purchase or sign up for a newsletter will appreciate a thank-you page. It is a great way to show how pleased and grateful you are to have them on your site.
Interesting related article: “What does Conversion Rate mean?“