Search Engine Optimization or SEO has become a must in today’s world if you want to be seen by people. With millions of webpages being published daily, it’s easy for your page to get lost in the endless abyss of webpages. This problem is further compounded by the fact that most people don’t even bother going to the second page of Google search results.
In such a scenario, just publishing quality content is not enough since even if you post good content, people simply won’t get to see it. This problem of not getting views can be substantially solved by performing SEO. SEO is something that can help your page obtain more visibility and get better pictures by merely making a few modifications to your webpage. In modern times, even SEO practices have undergone a significant overhaul. If you are interested in SEO and getting your website out there, you have come to the right place.
Best SEO practices to try in 2019
Listed below are some modern SEO practices that have obtained relevance in the ever-changing online landscape:
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Optimize your website for mobile phones
Gone were the days when most of the traffic to websites came from desktops and personal computers. People today are using the internet on the go – they open websites using their mobile phones. This means that conventional formatting may not be as effective as it once was.
You should optimize your website for mobile devices or even start a separate mobile version for your site. This will make your website more customer-friendly, and is likely to get many more hits. Ever since the advent of smartphones, i.e., mobiles that can surf the Internet, the percentage of people going online using their phones has increased dramatically.
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Local SEO
SEO works best if your website optimization takes into account several factors, including geography. If you own a business or an establishment, then it is vital that you optimize your website according to where you are. This comes under the banner of Local SEO. Optimizing your local SEO helps pull in more meaningful visitors rather than blind runs-ins.
Local SEO helps you convert site visits into customers; something many businesses fail to do even when they get bigger. Even if you are not selling anything online, it is important to be discovered by people who are geographically near you to boost your business. Local SEO helps with this by optimizing your website according to the local clientele.
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Improved User Interface
The first thing that users observe when they visit your site is the user interface. User interface, in this context, refers to how the user and website interact. A smooth user interface will allow people to browse through your website seamlessly. An improved user interface is useful, not just from a functionality point of view, but also from an aesthetic point of view.
A smoother user interface makes your website and your product seem attractive and is more likely to get your site more hits. Not just hits, an excellent user interface helps get more customers for your business. A unique user interface is a sign of a reputable company and is seen as a sign of professionalism. Studies have demonstrated that having an attractive user interface is not just a bonus, it is a necessity.
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Social Media Marketing
Any essential part of modern SEO techniques must include social media marketing. Almost everyone is on social media now. Every new internet user who joins the internet pool immediately signs up to a social media website. Most people who go online have signed up to two or more social media networking platforms. For business and marketing, social media is a great place to communicate with consumers and potential customers. It is a venue where lots of people gather and exchange ideas, news, images, videos, and opinions.
It is imperative that you and your business maintain the right social media presence to keep up with current market trends. Different social media sites have their own unique templates; your website needs to associate with and adapt to such models. Social Media Marketing will allow you to utilize these social media platforms for the benefit of your business. With social media marketing, you can target a specific group of people who are most likely to become your customers.
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Using modern SEO tools
To advance in the field of search engine optimization, many new SEO tools are available today, which provide a host of services. A lot of these tools are new. If they are unfamiliar, you should persist until you know how to use them, because many of them are extremely useful and effective in helping your business thrive.
Devices like the ones Yeah Local offers, allow you to carry out a comprehensive assessment of your website and rapidly compare it to those of your competitors. Using modern SEO tools will allow you to optimize your website and also let you know where you currently stand in today’s competitive marketplace. If you want to maintain relevance in today’s market, using advanced SEO tools is a must.
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Link Assessment
Link assessment and link building is something that was introduced recently but has quickly caught on. Backlinks, i.e., links in other sites that point to you website, help you gain more traffic and ultimately customers. However, these backlinks need to be meaningful, and they need to be useful if they are to be effective.
Modern SEO tools allow you to build higher backlinks, they will also enable you to assess the efficacy of the links that you have posted. Using such tools, you can optimize your website and content to gain more customers and hits. These new tools have dramatically improved conversion rates and are likely to stay relevant in the market for a long time.
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Using Keywords
There are millions of websites on the internet blindly posting content to build a network and boost their business. Most of this content fails to take-off and find traction due to the simple reason that they don’t have the correct keywords. Just publishing content is not enough; the content should be loaded with relevant keywords.
Modern SEO tools allow you to find the right keywords, and tell you the right frequency with which you should use them. It is one of the most important steps that people who are publishing content on the internet should follow.
In this context, a keyword is a phrase or word that describes a web page’s content. Keywords help search engines match web pages with search queries.
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Word Limit
Most of us believe that quality beats quantity. This is usually true, but its not always the best move. Most sorting algorithms have a set word limit, and articles over this word limit score higher than the ones below the threshold. Based on the platforms you are targeting, you should be aware of the word limit to use. Even useful articles with good content sometimes lose out because other articles have more words. Before publishing anything, ensure that it is of the appropriate word limit so that it can be ranked higher than competing texts.
Final thoughts
You have just been bombarded with a mountain information about modern SEO tools and practices. Most of the suggestions are fairly straightforward. You are now in a position to take your website to new levels, receive significantly more visitors, and become more successful.