Startups: How Axba Identifies Promising Companies to Invest In

Identifying promising companies to invest in can often feel like searching for a needle in a haystack. With thousands of companies listed on stock exchanges worldwide, it can be challenging to determine which ones are truly poised for success. In this article, we’ll explore some key strategies and criteria that global alternative investment giant Axba uses to identify companies with strong potential for growth and profitability.

First, let’s go over what Axba actually does. 

Pre-IPO shares

Before a company goes public with its Initial Public Offering (IPO), it can sell pre-IPO shares of its stock to investors to raise capital, just in case the IPO doesn’t meet expectations. These shares are typically sold at a discounted price to institutional investors like hedge funds and private equity firms because of the risk that the stock may not perform well.

Now, these pre-IPO shares are also available to retail investors through platforms like Axba. By investing in pre-IPO shares, retail investors have the opportunity to gain exponential returns if they choose the right company. It’s an exciting opportunity for individuals to invest in the potential growth of a company before it goes public, potentially reaping substantial benefits down the line.

Finding companies before they go public

Back in the 1980s, private companies could raise capital and go public within just five or six years of being founded. But now, it takes an average of 12 years before private companies go public. During this time, most of a company’s growth occurs while it is still private.

Private equity and venture capital firms, which were born in the 1980s, have contributed to the growth of private companies. Today, there is more private capital than ever before chasing efficient startups, driving up valuations.

When private companies do eventually go public, it’s usually to provide an exit for private market investors. But the real growth of the company happens while it is still private. That’s why investing in private companies when they are young enough to be private but mature enough to have a billion-dollar valuation, can be so lucrative.

More than 35 public software companies were valued at over $10 billion between 2004 and 2015, and one in every six of these companies was already valued above $10 billion while being privately held. Facebook, now known as Meta, is one such company that was able to achieve rapid growth in its early days while still private.

Startups that disrupt their respective industries are a huge investment pull.

Retail investors can now access pre-IPO shares, which were previously only available to hedge funds and institutional investors. This means that individuals have the chance to sit across the table from angel investors and potentially gain exponential returns.

There is currently more than $2 trillion waiting to be deployed in startups, which is expected to create more unicorns and transform existing unicorns into decacorns (companies with a valuation of $10 billion or more). By investing in pre-IPO shares, retail investors can access this lucrative market early on and potentially profit from the growth of private companies.

What does Axba look for in a company?

Before investing in any pre-IPO shares, Axba looks into the company’s financials, management team, and market potential. They consider the risks and potential rewards before making any investment decisions and look for companies with strong growth potential. 

Here are some other factors Axba looks at: 

1. Strong Financial Performance

The financial performance of a company is a critical aspect to consider when Axba evaluates its potential as an investment. Key indicators to analyze include revenue growth, profit margins, and return on equity (ROE). Companies that consistently demonstrate strong financial performance are more likely to have sustainable business models and provide long-term value to shareholders. When investing in pre-IPO shares, it’s important to consider the valuation of the company. A high valuation can make it more difficult for the company to generate significant returns for investors, while a low valuation may indicate that the company is undervalued.

2. Competitive Advantage

Investing in a company with a unique competitive advantage can yield significant returns. This could be a patented technology, a well-known brand, or a highly efficient supply chain. A company that has a significant edge over its competitors is likely to maintain its market share and continue growing in the future.

3. Experienced Management Team

A company’s management team is responsible for making strategic decisions that can ultimately make or break the business. When considering a potential investment, it’s essential to evaluate the experience, track record, and commitment of the company’s leadership. Companies with experienced management teams are more likely to navigate challenges and capitalize on opportunities effectively.

4. Future Growth Potential

It’s crucial for Axba to identify companies with significant growth potential. Look for companies that operate in rapidly expanding industries or have plans to enter new markets. Additionally, consider whether the company’s products or services address a growing consumer need or demand. Companies with strong growth potential are more likely to deliver solid returns over time.

5. Favorable Valuation Metrics

Valuation metrics, such as the price-to-earnings (P/E) ratio, price-to-sales (P/S) ratio, and price-to-book (P/B) ratio, can help Axba determine whether a company’s stock is overvalued or undervalued. While these ratios should not be the sole basis for investment decisions, they can provide valuable insights into a company’s relative value compared to its peers and historical performance.

6. Positive Industry Trends

Companies operating in industries experiencing positive trends are more likely to benefit from increased demand for their products or services. Analyzing industry trends can help investors identify which sectors have the most significant growth potential and which companies within those sectors are best positioned to capitalize on these opportunities.


Identifying promising companies to invest in is a multifaceted process that requires thorough research, analysis, and intuition. By focusing on the factors outlined above, investors can increase their chances of uncovering hidden gems and building a well-diversified portfolio with the potential for long-term growth and success. As with any investment, it’s crucial to remember that past performance is not indicative of future results and that investing always carries risks.

What’s more, the liquidity of private market investments has improved significantly in recent years, thanks in part to the growth of private growth companies that are suitable for institutional investment. This has led to more institutional capital being invested in the private market, which in turn has helped to increase liquidity. Put simply, there’s never been a better time for investors to get in early. 

Interesting Related Article: “5 Steps to Seamlessly Sell Your Business