Tesla Privatization

Tesla privatization will only help Musk’s ego

Published: 11:34, August 23, 2018

All a Tesla privatization may achieve is to boost Elon Musk’s ego. However, it won’t be able to challenge the Big Three. Professor Erik Gordon adds that a Tesla privatization might save Musk’s ego, but at the company’s expense. Ross is Clinical Assistant Professor at the University of Michigan’s Ross School of Business.

Tesla Inc., formerly Tesla Motors, is an American multinational company that specializes in electric vehicles and lithium-ion battery energy storage. The company, through the subsidiary company SolarCity, also specializes in solar panel manufacturing.

Martin Eberhard and Marc Tarpenning founded Tesla in 2003. However, the company also considers Ian Wright, Elon Musk, and JB Straubel as co-founders. Elon Musk is Tesla’s Chairman and CEO.

Musk recently indicated that he is considering taking the company private. A Tesla privatization would involve somebody or an entity buying out its public shareholders. In other words, to take the company private, Musk would need to organize a tender offer to purchase all or most of the company’s stock.

In this context, the term ‘stock‘ means the same as ‘shares.’ Hence, the term ‘stocks and shares.’

Tesla Privatization
When Musk announced the possibility of a Tesla privatization, some analysts and investors scratched their heads.

Tesla privatization ‘unlikely’

Prof. Gordon argues that a Tesla privatization is unlikely to happen. In a new op-ed essay in The Hill, Prof. Gordon writes that even if it did happen, the ‘Big Three’ would be under no threat.

The Big Three, in this article, refers to America’s biggest three automakers – Fiat Chrysler, Ford, and General Motors.

Regarding credible threats for the Big Three, Prof. Gordon writes:

“The triumph so heralded by Musk, turning out 5,000 cars that sell for $70,000 by working day and night in a circus tent, is a worthy accomplishment, but at best, it is a quarter of what it takes to keep the Big Three up at night.”

“To be a real threat, Tesla has to mass produce four or five times that many cars and sell them for $35,000.”

Private company would have too much debt

If Musk manages to borrow the money for a Tesla privatization, that won’t happen, Prof. Gordon writes.

Prof. Gordon adds:

“The newly-private company will be so loaded with debt that it won’t have enough money to buy a new two-person pup tent, much less build new factories.”

Rather than a sound business decision, Prof. Gordon argues that Musk’s move is probably driven by his personality. “He spends too much time and attention worrying about the disagreeing fools,” writes Prof. Gordon.

Christian Nordqvist Avatar

Other News

A loyalty campaign can lose sales when stores struggle to carry it out

Nov 10, 2026

Offering a choice of discounts can sometimes reduce purchases, study finds

Nov 10, 2026

A fee to place a bid can lift a seller’s profit, but the effect may fade

Nov 10, 2026

Experiences can make loyalty rewards more engaging, retail research finds

Nov 10, 2026

Most emerging-market firms in an IFC survey use AI, but few have embedded it across core operations

Nov 10, 2026

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026

Board connections are linked to marketing’s influence inside companies

Nov 8, 2026

Customer confidence can fall before it rises with experience, study finds

Nov 8, 2026

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026