Brand awareness is incredibly important for the success of your business, as it helps potential customers and audiences understand who you are and remember what it is you do. It can be helpful to take some active steps in increasing your brand awareness, as customers who already recognize a brand are more likely to buy from them.
There are a huge number of ways you can increase your brand awareness and help your target audience resonate with your company. Concept Incentives explain 5 of these ways and how they might help.
Promotional products
Promotional merchandise is an effective way of physically putting your brand in the hands of potential customers. Almost anything can be turned into a promotional product, from traditional notebooks and pens to quirky gadgets. By putting your brand name or logo on a product that is then given out to the public, customers or even your own staff, you can send your brand out into the world for people to notice.
For example, your staff could be using a branded travel mug on their commute to the office, or even an eco-friendly tote bag adorned with your slogan. This can lead to better brand exposure when out and about, letting your promotional products create some effortless advertising.
Social media
In the age of digital, making sure your brand is visible on social media is a must. It’s a great way to build up a profile of who your business is and allows you to connect with customers directly. Social media is also quickly becoming a customer service tool, allowing brands to respond to customer queries in real-time.
Get involved in relevant conversations happening on platforms like Facebook, Twitter or LinkedIn and generate some interest in who you are.
Shareable, useful content
Similarly to social media, creating content for your website and social channels can be key in driving interest and helping people notice you. It’s important to remember that it should be useful and unique, such as offering advice within your industry or creating videos and infographics that can become easily shared by others.
While it can be time-consuming, it’s a cost-effective way to help your audience associate your brand with relevant and insightful information.
Influencer marketing
While it might cost you a little more than other methods, having a popular influencer in your industry sharing your products or service can work wonders. Most influencers already have loyal followers in their thousands, allowing you access to a huge audience.
For a fee, you could begin a great partnership that brings ample brand awareness; although it’s important to remember that your chosen influencer will have to disclose that they are promoting you via a paid advertisement.
Digital marketing
You can also implement some changes to your website to help your brand appear more visible on Google or other search engines. This can help to increase brand awareness as you’re more likely to appear in the search results when someone is looking for your product or service.
There’s a huge range of different digital marketing strategies you can implement, helping to engage potential customers and even bring more traffic to your website.
Interesting Related Article: “What Makes a Brand ‘Eye-Catching’?“