So, you just opened your first-ever small business — now, what next?
Whether you’re offering a product or a service, chances are you’ve spent a lot of time doing research and several trials to perfect everything. From making sure everything’s of the highest quality down to giving your customers the best experience possible.
But before you even begin getting customers and raking in the big bucks, you will first need to think of promotional tactics to get the word out about your business there.
Luckily for you, we’ve rounded up 5 of the best ways for you to promote your business. These simple and proven promotional tips can help you get started and introduce your product or service to your potential customers the right way.
5 Ways to Promote and Market Your Small Business
1. Connect with your network of family and friends
Before you even begin tapping new customers, you can establish your product or service first by offering it to your closest family members and friends. Since these people already know you, they will be more than willing to buy or avail whatever it is that you’re offering.
You can send them an invite on social media to like or follow your page. Afterwards, try and reach out to them by introducing them to your product or service. This is also a good way for you to collect customer feedback and improve your item or experience before you even start expanding to new buyers.
2. Use social media to build your brand’s presence online
Just like any small or big business these days, using social media is already a given if you want to establish your presence in the market. Since everything — from transactions to experiences — is now made online, this is a good entry point for you to connect to more customers and put the word out there. Even lawyers can use attorney SEO experts on their side to reach a wider audience via social media.
But just like any successful business venture out there with a social media account, you will need to put in the work and create high-quality content to promote your product or service. This will help you speak to more people, convert them into your customers and gain more recognition in the market as you expand.
3. Give away freebies or samples to potential customers
Whether it’s the idea of private label water bottling for a branded giveaway or handing out free samples of your product or service, engaging your customers with freebies is another way to pique their interest and convert them into actual buyers.
There are a lot of easy and affordable ways to market your product or service in the market, you just have to get extra creative and resourceful.
4. Build referral partnerships with other businesses or influencers that share your audience
Establish partnerships and ties with businesses that share your audience to reach more customers and strengthen your presence in the market. For example, you might want to partner up with a leading technology influencer if you’re a store that sells a great selection of the latest gadgets.
5. Always engage with your customers
When it comes to any business, customer satisfaction is always a must. This results in repeat customers that can not only give you great revenue but also establish your business as one of, if not the best in the industry. So, it’s always important to continuously hear them out and engage with their opinions.
Interesting related article: “What is Digital Marketing?“