Now is the best time ever to be in the e-commerce business, but if you’re not sure that your business is performing at its optimal level, consider doing an in-house sweep and critique every corner. With millions of e-commerce sites on the web nowadays — and growing every year — you’ll want to make sure that you have the competitive edge in your market.
Here are a few tips that’ll ensure your business is operating at its peak performance.
Build Brand Awareness
Are you selling something unique or providing a service that sets you apart from your competition? Building brand awareness is crucial when establishing your company. It’s your calling card, your link to sales. You need to be connected through social media, in your community and with your competition. People should know what products to associate you with when they hear your name. You might want to plan an online event such as a “virtual sale” that showcases your products and allows customers to interact with virtual sales assistants.
Update Your Website
Is your website designed with the customer in mind? Are your products on the front landing page, and if not, what triggers do you have in place that will drive them to the product pages? Although Big Commerce informed us that 46 percent of American small businesses still do not have a website, it’s almost unfathomable to imagine e-commerce growth without one. Hire a professional if you need to, but if you decide to save money and design your own, seek input from other business owners before you launch it.
Is your business ready for mobile commerce? Business Insider has already forecasted that m-commerce will continue to gain momentum over e-commerce as shoppers use their mobile devices to make purchases. If your website isn’t optimized for this, you could be losing sales. Social media sites now have features that allow customers to shop without leaving their platforms. Once the customer logs in their payment information, it’s stored for future use making online shopping easy and convenient. Make sure your business is m-commerce compatible and ready.
Add a CRM System
Consider investing in a customer relationship management (CRM) system to improve your e-commerce business and help drive your sales to center stage. CRMs offer an array of options designed to fit your e-commerce needs such as providing tools that allow a remote workforce to streamline customer orders and information. In addition, a CRM system enables you to tracks sales, store customer information and create new marketing campaigns. Your sales growth and profit margin stands to gain momentum when you implement a CRM system that’s customized for your e-commerce store.
Expand Into New Territories
Have you considered expanding your market into other countries? You’ll need to implement translation plugins or special translation services for the countries you want to sell in, but you’ll be increasing your visibility and opportunity for more sales growth. If you’ve got a product or service that has worldwide appeal, that’s more than enough reason to get it in those foreign markets.
Ramping up your e-commerce business doesn’t have to be a daunting task. Consider these tips as you look to overhaul your existing platform. Your business will be ready to meet the demands of today’s digital shopping world, and you’ll be celebrating with profit margins trending upward.
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