Melbourne, the capital city of Victoria, Australia, is the state’s cultural, recreational, administration, and business hub. According to 2019 statistics, there were around 16,700 business establishments in the city. So many businesses within a town give tough competition to the companies in different industries.
With millions of blog posts being published every day, business owners need to think ahead of newspaper ads and radio commercials. 72% of businesses worldwide realised that video marketing has significantly improved their conversion rate, and 82% of all traffic is expected to come over the web.
If you are a Melbourne-based business, here you will find a few reasons why you need to hire a Melbourne-based video marketing company to grow your business.
Boost in the Conversion Rate
Merely placing a video on your landing page can boost your conversion rate by as much as 80%. Including a video in your emails can increase your click-through rate by a whopping 200-300%. People visit your social media pages not to read your text but to see a video.
So, when a video marketing company in Melbourne promotes your video correctly, potential customers are more likely to find and view them. A short and engaging video can turn a casual visitor into a customer within a couple of minutes. Video marketing companies have a vital role in doing that.
Better Position on SERPs
93% of web experiences start with search engines, and 75% of internet users never go past the first SERP. Since Google gives due importance to videos, having a video on your website can help achieve higher search engine rankings. Proper video marketing done by an expert can increase your organic traffic to a great extent and boost your Local SEO ratings as well.
Enhanced Connection with Customers
With proper video marketing, you can improve your relationship with your Melbournian buyers and build trust with them. When a video marketing company gives them easy access to your useful videos posted over the web, they have an easy time making a connection with your brand. As compared to plain text, videos win every time.
A properly developed video can evoke emotions by using facial expressions, body language, music, and voice as powerful weapons. A Melbourne-based video marketing company can humanise your entity and build trust.
Increased Engagement on Social Media
Australian people are highly active on social media, with 15,000,000 monthly active users on Facebook, 9,000,000 on Instagram, followed by millions on Snapchat, Twitter, LinkedIn, Pinterest, Reddit, and others.
The best thing about video marketing is that it does not need to be done in one place only. The video marketing agency can take responsibility for marketing your video on different social media platforms to maximise its reach. They may also give your website’s link with the video, thereby increasing your site visits and boosting engagement. Besides, there are higher chances of sharing your videos through social media thereby enabling your content to go viral.
Impressive Brand Reputation
A video marketing company can do an excellent job by increasing your brand’s visibility and boosting its awareness. Brand awareness is an integral part of any marketing campaign.
Whether you want to tell a story, promote a product or service, or arrange interviews, videos outperform at excitingly sharing your values. For increasing your brand exposure, pictures are worth a thousand words, and videos are worth much more than that.
Easier Conversion Down the Sales Funnel
YouTube receives 15,000,000 unique Australian visitors every month, which means YouTube is one of the country’s most popular platforms. If you are based in Melbourne, your potential customers will likely use YouTube before making their buying decisions.
Nowadays, customers rely more on visual reviews than textual reviews, as they perceive them as more honest and trustworthy. When real users share their personal experiences with your brand through a video, they are accepted as unbiased and impartial. So, when the viewers are satisfied with the reviewer’s emotions shown on screen, they have an easier time making their purchasing decision.
Improved ROI
The majority of marketing experts in Melbourne state that video marketing is a great way to get a good investment return. As a business owner in Melbourne, when you spend money on a video marketing company, you witness a boost in your ROI and, ultimately, your business growth.
Mobile phones are the leading devices that Australians use for watching videos shorter than 45 seconds, but for longer videos, TV screens are still primary. So, hiring a Melbourne-based video marketing company can improve your brand exposure on different platforms.
A qualified and experienced company can take the necessary steps to make you a recognised brand among your local audience. Helping increase your sales and ensuring tremendous growth for your business.
Interesting Related Article: “Importance Of Video Marketing To Any Business“