The consumption of videos is already high and you can expect it to expand further. Why are businesses using videos? It’s because they’re getting a decent return on their investments. Video marketing revenue is expected to grow at 6.8% compound annual growth rate (CAGR).
Unlike in the past, video advertising is within the budget of every small business. One can define video marketing as an act of creating, uploading, and using videos to promote the brand and the product. You can use videos to market any business. For instance, you can upload makeup tips if you’ve got a cosmetic company. Then, you can quickly create a video and upload it on YouTube or your business website.
Why Should A Business Invest On Video Marketing?
If you don’t have time to create great videos, you can always outsource it to a third-party. It’s also possible to find a local production company. For instance, you can find a reliable South Florida video production company, if you’re around that area, to do the job.
Here are some of the reasons why your business should put importance in video marketing:
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Convey More Information In A Less Time
Since humans have a short attention span when it comes to browsing, it’s important to convey your message quickly to your viewers in an entertaining manner. Unlike other forms of content, videos can instantly carry a significant volume of information to your viewers.
The great thing about video marketing is it suits all kinds of businesses. There are different types of videos you can create for promoting your brand. For brand awareness, you can use explainer videos to elaborate on specific concepts. In case you’re trying to sell your product to people who are aware of your service, you can market a product demo video.
If you can create a fantastic video, your audience will be able to get a considerable value without feeling bored. If you’re creating your videos to boost their quality, harness the power of video editing tools. You can use video editing software to cut segments, join clips, adjust brightness, crop footage, add transitions, and perform other special effects. This will help make your video more professional.
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Information Sticks To Viewers’ Minds
The aim of promoting videos is to increase your brand’s awareness and boost sales. It’s impossible to make a sale or get people interested in the product if they don’t understand its value. Also, there’s a little chance of you making a sale to a person who isn’t aware of your brand.
One of the reasons why video marketing is effective in conveying its message is its impact on users’ minds. People are more likely to retain the message they get from videos than other forms of content.
If people remember your brand, they’re more likely to avail of your product or services.
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Allows You To Stay Competitive
Videos are fantastic to convey your message to your viewers. By simply promoting a single explainer video, you can tell your viewers about the vision of your brand. This is why over 80% of businesses are using videos to promote their brand and products. are using videos to promote their brand and products.
If you want to stay competitive, you need to use videos. You can upload how-to videos, testimonials, product demo videos, and other types of videos that offer value to your viewers. People love to hear stories, and if you use stories strategically, you can make your viewers understand the purpose of your product. In the case of testimonials, people can relate to others’ benefits and think they’ll get similar benefits. Thus, by using great stories and testimonials, you can stand out amid the competition.
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Get Personal And Increase Trust
People want to do business with a real person behind the brand, not a robot. By using live videos and stories, you can interact with your viewers in real-time. This is a great way to know the concerns of your customers to improve your product/service.
When you get personal with your viewers, it’ll let them know more about your brand and its people. Moreover, you can also reply to comments you receive on video streaming platforms to make them happy.
If you keep on promoting great videos, you can retain customers and perhaps discover a promoter for your brand.
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Boosts Sales And Conversions
Regardless of the nature of your business, you need sales to keep your company alive. It’s also essential to have a decent conversion rate to ensure you’re not spending your marketing budget in vain. With video marketing, you can achieve more sales and conversions.
By only embedding a video on your landing page, you can boost your conversion rate as high as 80%. Furthermore, you can also get more leads as people are more willing to provide their information after understanding your business.
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Search Engine Love Videos
A search engine is a great way to get targeted traffic without spending a dime on marketing. The great thing about search engine traffic is that it’s high-quality, and it stays for a long time. There’s a separate video section in search engines these days, which you can get traffic.
By inserting a video, you’ll dramatically reduce your bounce rate. A bounce rate is a rate at which your visitors leave your site right after visiting it. In addition to lowering a bounce rate, videos also lead to more click-through rates on your link.
When you’ve got an enticing video on your site, your visitors are likely to stay longer. This positively impacts your position on search engines.
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Appeal To Mobile Users
People are more likely to watch a video on their mobile than to read an article. There’s an increasing trend in video consumption via mobile phone. According to a study, 1 out of 3 people, aged 18-54, use their smartphone as a primary device to consume videos. You can carry a smartphone anywhere, and watching videos is more comfortable than reading an article on smartphones.
If you promote great promotional videos, your mobile viewers are more likely to consume your content, leading to more brand awareness and sales.
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Encourage Social Shares
Social shares will amplify your return on investment on your social media ad budget and boost your search engine position. Social media users love to share entertaining content with their audience. The studies in the past have shown that social media users are more likely to share videos than other forms of content.
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Impressive Return On Investment
There’s a high return on investment on video content. Although it’s not easy to run a great video marketing campaign, it’s worth it. If you manage to resonate with your audience, you’ll see a massive boost in your reach and conversion rate.
Videos have a higher social share rate, which means you can amplify your reach with a limited advertising budget. In addition to that, embedding a video on your landing page also improves your conversion rate.
Another great thing about a video is you can reuse the same video on your website and other video streaming platforms. Hence, there’s no need to make separate videos for every platform.
Final Thoughts
A video is the most popular form of content today, and it’s going to be more prevalent in the future. In this era, people are looking for more personalized content, which is easily offered by a video.
Videos can dramatically boost your return on investment by amplifying reach via higher social shares and greater content reuse. It’s possible to use videos for various purposes, whether for spreading awareness, promoting testimonials, or demonstrating a product feature.
You may be interested in: “How to Use Analytics to Inform Your Video Marketing Strategy”