When you are at the forefront of developing a SaaS product, the design is important. Obviously, you have to nail the other parts of creating a successful SaaS product like marketing, idea, management, and other factors.
But design matters. If you have a crappy design within your SaaS, then you will be at a huge disadvantage. We have gone in detail about some of the reasons on why you may be at major disadvantage when it comes to the SaaS market.
If you were to start using a SaaS product and it is confusing, then why would you continue to use it? If you study apps and other SaaS companies out there, you can tell that simplicity is key at the moment.
Simplicity looks simple and sleek. People love things that are simple because it is human nature to hate being confused. Being confused with a design will likely make users and customers be turned off from a SaaS product.
You can easily see that simple designs are what wins in business of any kind at the moment. It is in style and it looks like it will continue to be for the SaaS industry. If you do not know how to make a simple design, then a professional that specializes in could help big time.
Prototypes for Investors
If you do not have the proper finances to build your SaaS, then you might need to take on investors. A proper design in the prototype is going to be needed to help convert investors to believe in you.
Just think if you were an investor in SaaS. You would need to see a great design or else you would likely not trust it and invest your money. Design shows that you are ready to build a great product and that you care about users from their point of view.
A good investor knows this, and they will be wanting to make sure that you understand the importance of great design. You could have an amazing idea, but if you do not have the right design then it does not mean much because no one will use your SaaS.
Gains Trust of Users
A great design really boosts your brand in the marketplace and will give you a lot of credibility. If you look at any successful SaaS or app, it was created with the user experience in mind. That is what great design can do from an expert or experts!
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