Home Depot Q2 sales improve

Published: 13:14, August 19, 2014

Home Depot Q2 sales increased to $23.8 billion, a 5.7% gain on fiscal Q2 2013. The world’s largest home improvement retailer posted net earnings of $2.1 billion ($1.52 per diluted share) from $1.8 billion ($1.24 per diluted share) in the same quarter last year.

Diluted earnings per share rose by 22.6%. Home Depot’s fiscal second quarter ended on August 3.

The do-it-yourself chain said higher-end items help boost figures, making it one of just very few retailers to improve its full-year profit estimates so far this quarter.

Chairman and CEO Frank Blake said:

“In the second quarter, our spring seasonal business rebounded, and we saw strong performance in the core of the store and across all of our geographies. I would like to thank our associates for their hard work and dedication, especially at this time of increased demand.”

Fiscal 2014 Guidance

Home Depot forecasts a 4.8% increase in 2014 sales compared to 2013.

Based on its Q2 performance and its 2014 outlook, the company increased its diluted earnings per share (EPS) guidance by 20.2% to $4.52 for this fiscal year.

This EPS guidance includes the benefit of the $3.5 billion in share repurchases so far this year and the company’s intention to repurchase another $3.5 billion of shares during the second half of 2014.

Home Depot Q2 2014 Results

(Data source: The Home Depot)

E-commerce and physical stores

Home Depot is investing heavily in e-commerce, something some investors find surprising, given that it sells bricks and mortar. However, the company is convinced its future is in the internet.

Unlike other retailers that have seen a drop in people entering their high street premises, Home Depot continues to attract more customers to its physical stores.

In Q2, there were 409.7 million customer transactions, a 4.2% increase compared to Q2 2013. Higher-priced items, such as windows, home installation services and laminate flooring posted strong sales.

Shoppers bought 8.4% more  items costing at least $900; these products usually make up about one fifth of total sales.

A sign of an improving housing market?

Are Home Depot’s second quarter results a sign of an improving housing market or simply an example of a business that is operating well? Opinions among analysts appear to be split.

Forbes quotes Kate McShane, a Citi analyst who said “This strong performance gives us further confidence that Home Depot can handle a slower paced housing market recovery on strong execution. Based on these results, the bar has now been raised for Lowe’s second quarter release tomorrow.”

Home Depot shares increased by 3.8% in pre-market trading following the publication of its earnings results. So far this year, its stocks had only risen by 1.9%.

Christian Nordqvist Avatar

Other News

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026