House prices Rightmove

House prices post record fall in December in UK

Published: 04:06, December 15, 2014

House prices fell by a record level in December, leaving them 7% higher than at the beginning of the year compared to 8.5% in November, property firm Rightmove announced on Monday. Property prices, i.e. the asking prices for homes on sale, fell by an average of £8,703 or 3.3% in December.

The average price of properties coming onto market now stands at £258,424.

Despite losing some of its momentum recently, the UK’s housing market is expected to continue gaining in 2015, but probably at a slower pace than during the first half of 2014. The market has slowed down mainly due to more stringent mortgage legislation, weak wage growth, and pre-election jitters.

Rightmove expects the asking prices for houses in 2015 to rise by about 4% to 5%.

Chancellor of the Exchequer George Osborne’s stamp duty reforms should give the housing market a small boost, as should a shortage of homes for sale in sought-after areas, Rightmove wrote.

While demand for property declined in the second half of 2014, more recently so has supply. Over the last four weeks there have been 76,823 new sellers on the market, which is 4% less than during the same period in 2013.

House Prices December

Source: “National Trends,” Rightmove.

The South East and South West of England should see stronger price growth and sales volumes than the rest of the country next year, Rightmove has forecast. London, on the other hand, may have a sluggish year.

Some London areas will continue to re-adjust with several different forces at play. In some inner-city locations, affordability has already been stretched to its limit.

Miles Shipside, Rightmove director and housing market analyst, said:

“Whilst a near £9,000 drop is the biggest ever reduction in the price of newly marketed property compared to the month before and a sign of a market continuing to cool, a fall is not unexpected in December. Though sellers are fewer in number at this time of year, those that do come to market are often keener to sell so price lower in a bid to stand out.”

“The overall picture for the year is still one of a much recovered property market, with sellers and their estate agents confident enough to be putting property on the market at a higher price on average than a year ago, although we predict a slower pace of price growth in 2015. This means that sellers and agents will have to work harder to achieve a sale next year.”

Rightmove’s quarterly Consumer Confidence Survey reported that 63% of respondents believe that house prices will be higher in 12 months’ time, down from 75% in previous quarter and 79% in the quarter before that.

Christian Nordqvist Avatar

Other News

Startups given examples of AI workflows found more uses for the technology

Nov 9, 2026

Showing product costs can change how shoppers judge a brand’s motives

Nov 9, 2026

Hiding most Facebook ads increased users’ time on the platform in a study

Nov 9, 2026

Online sales remain a small share of revenue for many Balkan businesses

Nov 9, 2026

Toast faces FTC lawsuit over restaurant software fees and cancellations

Nov 9, 2026

Fashion ads featuring models with disabilities performed better in a set of tests

Nov 8, 2026

Ad comment moderation showed mixed results in Harvard research

Nov 8, 2026

Board connections are linked to marketing’s influence inside companies

Nov 8, 2026

Customer confidence can fall before it rises with experience, study finds

Nov 8, 2026

Drug buyers often cut promotion while raising prices, research finds

Nov 8, 2026

Confirmation prompts can change subscription choices, but add checkout friction

Nov 8, 2026

Marketplace advertising adds a second cost to reaching online shoppers

Nov 7, 2026

Delivery and payment choices can stop online sales at checkout, DHL survey finds

Nov 7, 2026

AI-translated marketing videos drew mixed reactions in two language tests

Nov 7, 2026

Referrals remain a major source of leads for small businesses, survey finds

Nov 7, 2026

Company size can influence who posts online reviews, research finds

Nov 7, 2026

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026