Are you open to meeting strangers? It’s thrilling to think of approaching someone new and start a conversation. But if you want to build a successful company, you will need to meet many people.
Although it may seem easy to send emails, it cannot be easy. While you might be happy that your potential clients can’t see you, they also won’t be able to see you for you to gauge their reactions.
It’s impossible to tell if your pitch is failing or succeeding. You also can’t see your customer reactions and know when you should change or double down.
This post will show you how to approach potential clients to get the results you desire.
Get started with a high-quality list
A high-quality lead list is the first step in email prospecting. Although you may be reaching out to strangers, they shouldn’t be strangers. You can buy a quality list but be cautious. Another reliable way to build your list fastly is through cold emailing with the help of cold email software.
Many sites will happily sell you outdated or incorrect contacts. They can ruin your results and possibly damage your sender domain, making it harder to run future campaigns.
It would be best if you only chose reputable and well-established websites. You should check how often they verify their databases and if they offer a guarantee on delivery rates.
Next, find a targeted list that matches your customer profile. A decent company will only offer lists that match your criteria. It includes job title, location, and company revenue. You can create your list.
Offer value
A high-quality mailing list and segmentation of your audience are key to providing value. It’s important to incorporate this into your messaging. You don’t need to tell people about your company in 1066 or how much you earn a million dollars per minute. Your email should be about your customers and how you can solve their problems.
How can you tell if you’re offering enough value? Take a look at your responses. If you have done it correctly, people will send you positive responses, eager to find out more. You’ll get low reply rates and negative responses.
You may be getting poor results if your value proposition is unclear and does not meet the needs of your prospects.
Segment and personalize
Email prospecting is often seen as a numbers game. It doesn’t matter if you have low reply rates. Just keep sending more emails until your numbers are there. It is a “spray-and-pray” method, which works to some extent due to the low cost of email sending and ease of automated prospecting.
You can still get better results, attract more quality leads and avoid being flagged for spam by sending personalized emails. It means more than dropping a {First. Name} merge tag in your email, though.
You can easily segment and personalize your audience using any email marketing tools like Mailchimp or its competitors. It can also save your time and effort by automating your manual tasks.
It’s more than just dropping a “First. Name” merge tag in an email.} This requires that you get to know your prospects better than their own and send them an email that speaks directly.
It doesn’t mean that you need to create every email from scratch. To your recipient, the email should feel personal. Segmenting your audience is a great way to achieve this.
You can break them down based on their industry, location, and behavior (e.g., You can also track your reply rate and previous interactions. Then, you can send emails that are specific to each segment, tailored to their needs, and providing value.
Follow up
Emails can easily be ignored or forgotten and languish in your prospect’s mailbox until they are deleted. It’s important to follow up on the initial email you sent to avoid your emails falling into this trap.
You might be afraid of annoying or appearing too needy to follow up with prospects. It is important to follow up with prospects despite all the emails they are receiving. It will appreciate you if you provide clear value to your prospect.
Do not forget about it. Set up a system so you can keep track of it. Set up a reminder calendar to remind you to follow up. It would be best if you prepared a complete sequence in advance. A well automated prospecting system should allow you to create a series of emails with follow-ups for prospects who haven’t responded within a certain time.
Even if you contact strangers via email, it cannot be easy to get in touch with them. You can approach potential clients confidently if you have a quality list, segment it, give exact value and follow up.
Interesting related article: “What is Digital Marketing?“