Five Pound note (sterling).

UK consumer confidence remained unchanged in April

Written by Joseph Nordqvist

Published: 00:40, April 30, 2015

Consumer confidence in the UK remained unchanged in April, according to market researchers GfK.

The UK Gfk Consumer confidence stood at a seasonally adjusted score of four in April – the same score as in March.

For two straight months consumer confidence has been at its highest level in over a decade.

The results are in line with what analysts had expected of confidence remaining unchanged.

Banks, manufacturers, retailers, construction companies and government agencies monitor consumer confidence closely. It significantly influences their planning.

5 pound note

GfK managing director Nick Moon said that despite a lack of momentum, the score is still much higher than when Cameron took office.

“The government goes into the election with the final Consumer Confidence Barometer offering mixed fortunes,” said Nick Moon.

He added:

“On the one hand, there is no continuing momentum – the index has not risen since last month – while on the other hand the index is standing at a far higher point than when the government came to power. We haven’t seen the scores of the past two months since September 2002,”

Consumers also remained optimistic about the next 12 months, according to the survey of 2,000 people.



Respondents said that they felt secure about personal finances and the general economic situation. However, compared to March, they were less likely to buy big ticket items such as electrical goods and furniture.

This is in line with a recent study by Markit that revealed consumers in the UK have been using extra cash to pay off debts rather than make major purchases.

Recent reports about the UK economy have been mixed. Official data released on Tuesday revealed that growth slowed in the first three months of this year. However, most economists expect growth to bounce back at a steady pace later this year.

Joseph Nordqvist Avatar

Other News

New-customer ads beat retargeting in a mattress seller’s field experiment

Nov 7, 2026

Marketing strategy can influence whether companies buy or partner, research finds

Nov 7, 2026

Some discounts can reduce sales when customers struggle to qualify

Nov 7, 2026

Large text can make busy social images less engaging, study finds

Nov 6, 2026

AI shopping agents missed better unit prices when product details were costly to inspect

Nov 6, 2026

Asking for online reviews can affect what customers spend next, hotel study finds

Nov 6, 2026

Repeated marketing tests reveal why customers respond differently to offers

Nov 6, 2026

A coupon lifted the promoted product’s value without an equal gain for the retailer

Nov 6, 2026

Hotel reviews changed when ChatGPT became available, study of Italian ban finds

Nov 5, 2026

Immediate subscription access was linked to longer commitment in four studies

Nov 5, 2026

AI video ads prompted emotional reactions in a small laboratory study

Nov 5, 2026

Retailers expanded online sales faster than customer management tools, OECD data show

Nov 5, 2026

A small trial fee drew more interest than a free offer in a Korean study

Nov 4, 2026

Helping small retailers set up payment devices increased adoption in Mexico study

Nov 4, 2026

Retail display ads can shape what shoppers expect before they inspect a product

Nov 3, 2026

Grocery price displays can change what shoppers buy without changing the price

Nov 3, 2026

Product reviews can influence how shoppers assess environmental claims

Nov 3, 2026

Discounts for infrequent buyers can affect how regular customers feel

Nov 3, 2026

Sponsored post frequency has an uneven relationship with influencer engagement

Nov 3, 2026

Regular giving can affect how customers view corporate donations, study finds

Nov 2, 2026