GfK

UK consumer confidence slides in May, in all five measures

Published: 03:37, May 29, 2015

UK consumer confidence slid in May, a total of three points to 1, according to GfK’s UK Consumer Confidence Index. All five measures used to calculate the index posted declines this month.

Consumer confidence refers to how optimistic/pessimistic households are regarding the state of the national economy and their personal financial situation.

German-based GfK (Gesellschaft für Konsumforschung – Society for Consumer Research) is the fourth-biggest market research organisation in the world.

Managing Director of Social Research at GfK, Nick Moon, said:

“In the short term, this suggests that despite rewarding them with a majority in the House of Commons, the public are not too confident about economic life under the Conservatives, given that almost all of the fieldwork for this month was conducted after the election, and the Index stands three points lower than last month.”

UK Confidence MeasuresThe indexes fell on all five measures. (Source: GfK)

“In the longer term, we seem to be in another of the periods of stasis that the Index goes through from time to time. Of the last 13 months, the Index has been within two points either side of 0 on all but three of them.”

“It is also worthy of note that the individual score for the general economic situation over the next 12 months fell by six points this month and is now 12 points lower than in May 2014. Given that the Index as a whole is one point higher than last May this is a worrying figure.”

The five measures declined as follows:

Personal Financial Situation: which measures changes in personal finances over the past 12 months, posted a 1-point fall to -1, which is nine points higher than in May last year.

The personal finances forecast for the next twelve months fell four points to three in May, which is three points below May last year.

General Economic Situation: this measure, which concentrates on the country’s general economic situation over the last twelve months, dropped two points to 1, which is six points higher than in May 2014.

There was a six point decline to zero in the expectations for the general economic situation during the next twelve months, which is 12 points below what it was in May 2014.

Major Purchase Index: fell by four points to 2, which is five points above May 2014.

Savings Index: posted a decline of 1 point to -3, which is six points higher than in the same month last year.

Christian Nordqvist Avatar

Other News

Online shoppers report late deliveries more often than other problems

Oct 28, 2026

Restaurant review alerts were linked to better ratings when staff acted on complaints

Oct 27, 2026

Foreign-controlled firms account for a small share of EU businesses but a larger share of jobs

Oct 27, 2026

Paid AI customers switch providers as new models appear

Oct 27, 2026

AI agent audits depend on records the agent cannot erase

Oct 27, 2026

A rural hospital payment program kept facilities open while inpatient capacity fell

Oct 27, 2026

Customer feedback changed how rural financial agents served their communities

Oct 27, 2026

Non-bank finance need not weaken interest-rate policy, new model finds

Oct 27, 2026

EU firms still face staff shortages as demand constraints fall below average

Oct 26, 2026

Complementary founder skills are linked to stronger businesses

Oct 26, 2026

US patent study traces foreign inputs in 54% of technologies

Oct 26, 2026

Lending models that make similar mistakes can reshape borrowing costs

Oct 26, 2026

Local news can help new food products reach restaurant menus

Oct 26, 2026

Shoppers judge returns policies before they place an order

Oct 25, 2026

A four-star average can hide very different customer experiences

Oct 25, 2026

Used EV battery checks give buyers evidence beyond mileage

Oct 25, 2026

Extra green products can win more credit than waste reduction

Oct 25, 2026

Higher revenue per worker leaves the wage question unanswered

Oct 25, 2026

Removing noncompetes increased recruiters’ mobility and earnings

Oct 25, 2026

A retailer’s margin can decide whether new products reach customers

Oct 24, 2026