Custom packing tape is more than just a piece of stationery. It could be an essential product for any business. Read on to find out why.
The rise of e-commerce has brought a huge influx of mailer envelopes, boxes, and shipping containers. It’s inevitable. They’re widely available and reliable. Moreover, there’s a lot of shipping space. But are these enough?
How do you ensure your product doesn’t get lost in a sea of corrugated boxes? In the world of online shopping, it’s important to stand out. Here’s where custom packing tape comes in. They’re not only vibrant, but they also bring the limelight to your brand.
Let’s see why you need custom packing tape for your brand.
1. It’s a Neat Branding Strategy
Custom packing tape is essential in retail stores. It doesn’t matter if you own a brick-and-mortar store or an online e-commerce website, there’s always a need for packing tape. Look at it this way: If you sell through third-party platforms like eBay, you need to stamp your brand on the package.
2. It’s the Little Things That Count
A business owner needs to find little ways to make an impact in the market. Branding runs businesses, big or small. There are subtle yet significant advantages of using custom packing tape.
Your package becomes more distinctive, attractive, and recognizable. It helps create an impression that lasts. Your customers will be able to recognize your brand from the get-go. So make the best use you can of even the smallest things.
3. It’s More Than Just Decor
Custom packing tape isn’t for decoration alone. It’s made for heavy-duty use. It keeps the package and its supplies together. However, don’t rely on this alone. Always use carton sealing tape first. The first layer will ensure your box remains intact and survives the trip.
4. Call It Art
The delivery box is your canvas. It’s the first thing your customers see. So make sure it’s designed properly. Your package should be delivered in peak condition.
Your brand logo must be highlighted too. It’s the foundation of your company. The image is at the forefront of your marketing strategies. The custom packaging tape should be printed in your brand colors.
Select vibrant hues which complement your chosen colors. Patterns are always a show-stopper. They also look brilliant against a solid-colored box. Most parcels look bland. It’s these small branding tactics that will make you stand out.
5. Stand Out in the Crowd
Custom packing tape helps you stand out from your competitors. It’s a unique tag that allows your customers to recognize you immediately. These tiny details improve your brand engagement.
Customers will return if you have consistent branding. If you manage to make an impression, there’s no reason for them to go anywhere else. Aim to become recognizable. Sales will soon follow.
Also, customized items show that you care about your brand. The overall aesthetics of your package looks extremely professional. It shows you care about your brand image and product appearance. This nurtures your customer’s confidence in you. So what’s stopping you?
6. It’s a Cost-Effective Way of Advertising
You might think custom packaging tape is expensive. However, it’s not as bad as you think. Yes, the cost varies according to the number of packages you deliver. And, of course, the type of packaging you use plays a huge role in the budget too.
But don’t worry. Digital printing has made things easy (and cheap!) for business owners. You don’t always have to resort to expensive and varied printing options. Invest smartly, not massively.
7. Leave No Room for Errors
Customize your design and finalize it before getting it mass-produced. Don’t leave room for corrections. You’ll save a lot of time, effort, and money this way. Moreover, custom packing tape isn’t something that requires constant changes.
Just take a look at Amazon. Most of its shipment is covered with custom packing tape. You’ll take one look at the package and immediately recognize the brand. That’s the power of customized tape. It only takes one strip of packing tape to let people know who they are.
8. Say Yes to Creativity
There are varied printing options. Digital printing has revolutionized the way businesses think. Packaging is no longer a short-term marketing tactic that caters to trends. These customizations bring added exposure.
9. It Provides More Security
If you deal with fragile items, you can customize the tape to warn customers about the delicate products. You can print clear instructions on the tape and attach it to your package. It helps people know how the box should be handled.
Boxes need sealing tape. However, corrugated boxes hinder differentiation. Every box looks the same. So the sealing tape everyone uses makes all the shipments look the same. Anyone could easily tamper with your product.
10. Get an Added Layer of Security
Customized packaging tape helps your products stay secure. Customers will immediately know if someone messed with their order.
Final Thoughts
In the end, custom packaging tape helps increase your brand identity. Find and design something recognizable. Stand out by working with different materials. Use a variety of colors that work with your brand.
If your package goes missing, it can easily be detected. Custom tape makes your products easy to trace and recover. Hope these 10 reasons to go for custom packing tape for your business worked in convincing you. So place your order today to revamp your brand identity!
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